Social Media Marketer

Toronto, ON, Canada

Job Description


Company Description

Oliver & Bonacini is recognized as one of Canada\'s leading hospitality companies, operating a variety of unique and innovative restaurants, event venues and catering in Ontario, Quebec, and Alberta. O&B credits its success to the development of a strong corporate culture, where excellence of food quality and service are valued above all else.

The marketing team at O&B is a dynamic group of creative professionals who specialize in all areas of marketing, including digital marketing, public relations, social media, graphic design, photography, guest relations and more. With a focus on collaboration and producing exceptional work, we work together to achieve company goals and objectives, while identifying new opportunities that will help set O&B apart in the food and hospitality industry.

While we are currently working remotely (subject to change), this position requires regular visits to O&B\'s midtown head office and Toronto restaurants that are accessible by the TTC.



Under the supervision of the Social Media Manager, the successful candidate will work closely with the marketing team to support O&B\'s digital marketing initiatives across a variety of social media platforms (including but not limited to: Instagram, Facebook, TikTok, YouTube and LinkedIn). The ideal candidate will have a passion for social media marketing and the restaurant and hospitality industry, and will enjoy working in a collaborative team environment.

  • Develop engaging visual (photography/video) and written content for social media channels
  • Support overall social media strategies through content planning, execution and reporting for a variety of restaurant and hospitality brands
  • Regularly visit restaurants in the GTA to capture trend-driven content
  • Attend photoshoots with O&B\'s Lead Photographer to capture behind-the-scenes photos and videos for social media platforms
  • Assist with developing and maintaining O&B\'s social media content calendar
  • Assist with the development and execution of social media plans for new restaurant openings
  • Engage with online communities, respond to guest messages, and liaise with O&B\'s Guest Advocacy and restaurant teams to resolve inquiries, complaints and feedback in a timely manner
  • Onboard, train and support restaurant social media ambassadors with ongoing strategy and execution
  • Continually stay up-to-date on new social media trends and best practices, and share them with the Digital team
  • Assist with O&B\'s influencer marketing program through outreach and campaign management
Qualifications
  • 1-3 years experience in social media marketing, with a passion for creative storytelling
  • Post-secondary education with a degree in Marketing, Communications, English or any other relevant field of study
  • Strong creative eye with the ability to capture and create social media content (photography and video) for a variety of platforms
  • Ability to write clear, concise and compelling copy that reflects numerous unique brand voices
  • Exceptional grammatical skills with a high attention to detail and accuracy
  • Strong understanding of social media platforms, including but not limited to: Instagram, Facebook, TikTok, YouTube and LinkedIn
  • Strong organizational skills
  • Able to multitask on concurrent projects and competing priorities and deadlines
  • Experience following brand guidelines and creating content using editing tools such as Canva is an asset
  • Experience running paid ads through Meta Business Suite and Business Manager is an asset
  • Experience working with content scheduling tools such as Sprout Social and Later is an asset
  • Enjoys working in a hands-on and collaborative team environment
  • Passionate about food and the hospitality industry
Additional Information

Oliver & Bonacini\'s Diversity Commitment

O&B values diversity and inclusion, and we encourage all people qualified for this role to apply.

In addition to competitive compensation, we offer:
  • A comprehensive group benefits program
  • Training and development opportunities
  • Staff dining discount
  • RRSP matching program
**We thank all applicants for their interest; however, only suitable candidates will be contacted to continue the application process.**

If you have a portfolio or 3-5 work samples that showcase your skills in social media content creation, we encourage you to include them in your application.

Oliver & Bonacini

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Job Detail

  • Job Id
    JD2246659
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned