Job Description

Company Overview

Our Values
At TD we\'re guided by our purpose is to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Making Your Well-being a Priority
A caring and supportive culture that promotes colleague well-being is core to who we are. At TD, we focus on total well-being with extensive programs to help colleagues assess, manage, and improve their well-being across four core pillars - physical, financial, social and mental/emotional. In addition, we champion a safe, inclusive and supportive work environment to help colleagues feel a sense of belonging, and supported in their personal and professional growth. Through our focus on total well-being, we know that we can help our colleagues thrive, contribute to our culture of care, and support better business outcomes \xe2\x80\xa6 because when colleagues feel their best, they\'re more likely to do their best.

Our Total Rewards Package
Our Total Rewards package reflects the investment we make in our colleagues to help them, and their families achieve their well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits including medical, dental, vision & mental health coverage, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

How We Work
At TD, we believe in-person connections fuel collaboration and collective creativity. Our workplace experience empowers colleagues to do great work side-by-side at TD locations, while offering flexibility to work remotely where it makes sense for the work and team. Our teams work in one of three workplace models: hybrid, onsite and primarily remote. Wherever our colleagues are working, they\'ll always have access to the TD community and experience our culture of care.

Who We Are
TD is one of the world\'s leading global financial institutions and is the fifth largest bank in North America by branches. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is a customer obsessed organization, and we are deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you\'ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we\'re here to support you towards your goals. As an organization, we keep growing - and so will you.

Department Overview

TD Direct Investing provides self-directed investors with access to the tools, resources, education and support to confidently manage their wealth. Clients can access TD Direct Investing services through a variety of channels, including our industry leading online and mobile platforms, our licensed representatives available over the telephone and in person at any of our branches across Canada.

To help investors successfully achieve their financial goals, we offer a comprehensive education program that includes interactive live sessions with one of our experienced instructors and curated video content that builds their knowledge and confidence with investing.

Job Requirements

• 3+ years experience in copywriting, content strategy, journalism, social media management for a major brand or other relevant communications work
• Experience with social media management and publishing software (Sprinklr/Hootsuite, Sprout Social)
• You have a working knowledge of SEO and how to create content that drives action, able to quickly draw connections to trending events, cultural moments and relevant news stories
• Working knowledge of capital markets, investing/money management themes and topics

• Completion of the CSC, CPH, DFOL, a CFA or MBA would be preferrable but are not specifically required for this role.
• The ability to verbally deliver strong executive updates is expected. This also includes the ability to deliver highly effective PowerPoint decks and other visuals to complement your presentations.
• Deep understanding of the rapidly evolving digital media and social environments including emerging market trends, platforms, and experiences.
• Must be a quick learner and a self-starter who can take ownership of opportunities and quickly identify and work with partners to execute solutions
• Knowledge of best practices with educating and engaging adult audiences with complex topics is an asset
• Comfort with communicating metrics and leveraging insights from data is desirable
• Must possess cultural awareness and sensitivity, and respectful to diverse communities
• Candidate must be a critical thinker and can provide sound judgement on complex matters

Hours

37.5

Job Details

Reporting into the Senior Manager - TD Direct Investing Client Education Content Strategy, you will help shape the social voice and tone for an industry-leading team of DIY investing content creators. We\'re looking for a highly experience individual who is capable of helping grow our brand reach and improve content engagement across the social media space. This role will involve:

• Co-ordinate with content producers and delivery team to ensure distribution of educational content on organic and paid social aligns with strategic and business objectives.
• Collaborate with marketing partners to identify opportunities to grow our community of investors that engages with our TD Direct Investing branded social media handles.
• Oversee our user engagement and response program, which includes performing periodic reviews to determine if procedures are being executed as required.
• Report on the progress of our social media initiatives, including trending views on share of voice, sentiment, impressions, reach, engagement and followership.
• Research and identify new content social media trends that can be implemented in our content development framework
• Manage our social media publishing calendar and recommend content topics that would align with the business key priorities such as product releases and market trends
• Work with distribution partners, such as marketing and public affairs, to identify and mitigate high-risk matters that originate in social media
• Conduct market research to help influence social media strategy

Additionally, the candidate will be responsible for:

• Being an inspirational spokesperson to champion the program across the enterprise.
• Ensuring TD Brand standards and all compliance, legal, brand and other regulatory guidelines are adhered with all content created.
• Be comfortable working with executives on a variety of special projects

Workplace Model

Hybrid

Inclusiveness

Our Commitment to Diversity, Equity, and Inclusion
At TD, we\'re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We\'re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

How We\'re Helping Make an Impact in Communities
TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That\'s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of $1 billion by 2030 in community giving four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It\'s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities.

Accommodation
Your accessibility is important to us. Please let us know if you\'d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Business Line

TD Wealth

Job Category - Primary

Marketing

Job Category(s)

Marketing

Job Family

General

Time Type

Full Time

Employment Type

Regular

Pay Details

We\'re committed to providing fair and equitable compensation to all our colleagues. As a candidate, we encourage you to have an open dialogue with your recruiter and ask compensation related questions, including pay details for this role.

TD Bank