Job Description

Job Title

Social Media Manager -- Catering Company

About Us

We are a fast-growing catering company in Toronto focused on memorable food experiences for events, corporate clients, and private celebrations.

We love food and storytelling

and believe great food becomes unforgettable when shared through honest, delicious content. We value creativity, dependability, and a customer-first approach.

Role Summary

Create and publish social content that builds brand awareness, drives inquiries and bookings, and showcases our menus and events. Manage day-to-day community engagement, schedule content, run basic paid social campaigns, and report on performance while bringing a genuine passion for food and storytelling.

Key Responsibilities

Content planning:

Develop a monthly content calendar across Instagram, Facebook, TikTok, and LinkedIn.

Content creation:

Produce short-form video (Reels/TikTok), mobile photography, captions, and basic graphics that showcase dishes, events, and behind-the-scenes moments.

Food storytelling:

Create recipe features, menu spotlights, chef interviews, and blog-style captions that translate menu items into engaging posts.

Company profiling and brand development:

Work closely with the owner to define and refine the brand voice, visual identity, messaging pillars, and public profile; translate that strategy into content and campaigns.

Owner collaboration:

Prepare talking points, short-form personal branding content, and owner-led posts; coach the owner for on-camera appearances and interviews.

Community management:

Post, monitor, and respond to comments and DMs in a timely, brand-appropriate voice.

Paid social:

Run and optimize small-scale paid campaigns to drive leads and bookings.

Event coverage:

Provide quick-turn event coverage and curate highlight content for marketing use.

Reporting:

Track KPIs, prepare concise weekly reports, and recommend strategy adjustments.

Partnerships:

Coordinate with operations, sales, influencers, and vendors for collaborations and content capture.

Areas of Familiarity and Expertise

Platform knowledge:

Instagram, Facebook, TikTok, LinkedIn.

Short-form video:

Reels and TikTok production and editing on a smartphone.

Food photography:

Mobile photography, basic photo editing, plating-aware composition.

Writing:

Brand voice, caption writing, and blog-style storytelling.

Personal branding:

Owner/lead profiling, on-camera coaching, and executive social content.

Paid social fundamentals:

Campaign setup, audience targeting, budget pacing, basic A/B testing.

Analytics:

Native platform insights and basic Google Sheets reporting.

Tools:

Canva or similar, scheduling tools (Later, Hootsuite, Buffer) preferred.

Required Qualifications

Experience:

1-3 years of social media experience or equivalent freelance/project work.

Portfolio:

Strong portfolio of social posts and short-form videos; include at least one food-related sample.

Technical skills:

Comfortable shooting and editing short videos on a smartphone; basic graphic design (Canva).

Availability:

Reliable, organized, able to work occasional evenings and weekends for events.

Nice to Have

Food content background:

Blogging, recipe development, or long-form food writing experience.

Photo editing:

Lightroom or beginner Adobe skills.

Industry experience:

Prior hospitality, food, or events experience.

CRM familiarity:

Experience with booking systems or simple lead tracking.

Photography

What We Offer

Team environment:

Friendly, collaborative small-team culture.

Hands-on learning:

Cross-functional experience across content, marketing, and events.

Creative influence:

Opportunity to shape our brand voice and content strategy.

Tasting perks:

Regular tasting and content opportunities to sample new menu items and create blog-style posts and recipes. Daily staff lunch provided.

Flexible hours:

Hybrid schedule with required on-site event coverage.

Compensation

Hourly range:

C$20-C$26 per hour for an entry-level / lower-range hire based on experience and availability.

Full-time equivalent:

Approximately C$40,000-C$54,000 per year, depending on hours and exact rate.

Growth path:

Raises and bonuses tied to performance, bookings influenced by campaigns, and expanded responsibilities as the role grows.

How to Apply

Apply with:

Cover letter & Resume, 3-5 samples or links to social content you created (include at least one food-related example), and a short blog-style caption (150-300 words) describing a favourite dish you'd feature for an event.

Include:

Available start date and preferred weekly hours. We are accepting applications for both full-time and part-time. Core operating hours are monday thru friday from 9am-5pm. Special event coverage hours are flexible based on client bookings.

Screening note:

Candidates who show authentic food storytelling, strong short-form video skills, and/or demonstrated event coverage experience will be prioritized.

Final Note

We want someone awesome who can make our food look, feel, and taste irresistible through social storytelling. If that sounds like you, we'd love to see your work.

Job Types: Full-time, Part-time

Pay: $20.00-$26.00 per hour

Expected hours: 25 - 35 per week

Benefits:

Casual dress Discounted or free food On-site parking
Work Location: Hybrid remote in Scarborough, ON M1N 1V3