Job Description

For years now, we\'ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We\'re a proudly local company with more than 3,500 employees and more than 275 stores across Canada and in 17 countries around the globe (100 stores).

Exclusive job perks

• 50% discount on all products;
• Flexible hours;
• Hybrid work from home schedule (head office);
• Opportunities for advancement within the company;
• Being part of a family-owned business committed to the community;
• Performance bonuses (in-store sales or management position);
• Recognition program for years of service;
• Innovation program to encourage idea sharing;
• Referral bonus ;
• Dayforce Wallet (pay on demand: you\'ll be able to access a portion of your pay as soon as your shift ends).

For full-time employees:

• Group insurance plan;
• Three (3) to five (5) paid personal days (depending on the position);
• Minimum of 2% employer contribution to your RRSP.

PURPOSE OF EMPLOYMENT

Under the supervision the Digital Strategy Director the incumbent is responsible for ensuring the development, planning, execution and performance of the daily operations of La Vie en Rose\'s social platforms. He/she conceptualizes social media strategies and leads the deployment of any change and project with the aim of maximizing the reach, engagement and sales potential of social networks.

JOB DESCRIPTION

• Develop, plan and execute social media strategic plans;
• Work collaboratively with content and creative strategy teams to manage and guide the design of publications and other marketing initiatives;
• Ensure respect for the brand image of La Vie en Rose on social networks;
• Plan all day-to-day activities for all social media campaigns, launches, promotions and marketing events;
• Measure the performance of social media by considering all performance indicators, identify opportunities and propose ideas and/or solutions;
• Act as a resource person for strategies and analysis of social media performance;
• Oversee the planning of publication schedules and the management of production needs;
• Oversee the management of influencer marketing and ensure its growth;
• Work closely with public relations, human resources and international teams to identify content creation opportunities and promote the brand;
• Work closely with acquisition and engagement teams to maximize social media performance indicators and SEO;
• Participate in identifying business opportunities, making good use of resources and proposing innovative solutions;
• Optimize and maximize social media tools and processes;
• Conduct comprehensive and ongoing competitive intelligence;
• Ensure the implementation and compliance with good social media practices;
• Hire, train, coach, motivate and mobilize the social media team;
• Carry out annual evaluations and mid-annual performance monitoring;
• Delegate projects and activities to the team in order to maximize the efficiency and performance of the team;
• Perform required administrative tasks, such as filing expenses and approving hours and vacations;
• Ensure good communication and cooperation with internal people and with external partners.

REQUIREMENTS

• Bachelor\'s degree in marketing, commerce, management or equivalent;
• 3 to 5 years of experience in a social media management position;
• Experience in retail and/or fashion (an asset);
• Expertise in social media best practices;
• Knowledge of Google Analytics or other performance analysis tools;
• Knowledge of the Canva platform (an asset);
• Knowledge of the Later platform (an asset);
• Good knowledge of digital media;
• Proficiency in the Office Suite: Word, Excel and Powerpoint;
• Leadership, results-oriented;
• Analytical and problem-solving skills;
• Ability to work under pressure within tight deadlines by adapting to the unexpected;
• Ability to manage multiple projects simultaneously and set priorities;
• Sense of organization, autonomous and skilled in evolving in a changing environment;
• Proven interpersonal skills and team spirit;
• Bilingual, both orally and in writing (French and English).

The information on this site is for information purposes only and is not intended to have legal consequences. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.

La Vie en Rose