Job Description

Strong work ethic. Strategic thinker. Team player.

Does this sound like you? If so, this position may be for you.

The Armour Group Limited is one of the leading hospitality, development and construction


companies in Atlantic Canada. With its dedicated team of professionals, The Armour


Group Limited continues a proud history of creating a sense of place in Nova Scotia -


carefully designing, developing, constructing and operating some of our region's most


iconic buildings and businesses including Muir Hotel, Delta by Marriott Dartmouth, and


Queens Marque District. With more than 50 years of history locally, this family-owned firm


remains committed to a principled approach to development, ensuring that our work is


environmentally sustainable and integrated into the communities we serve. If you share our


values and would like to work with skilled professionals, Armour is presently seeking a

Social Media Marketing Manager.

Reporting to the Sr Director of Marketing and Communications, The Social Media Manager


is responsible for leading the digital presence of Freehand Hospitality's restaurant


portfolio. This role sets strategy, oversees execution, and ensures content, community


engagement, and brand storytelling align with business goals. The Social Media Manager


will direct coordinators, creative partners, and vendors while collaborating with chefs,


general managers, and senior leadership to ensure each restaurant's social identity is


distinct yet cohesive within the Freehand brand.

This role is based in-office with flexibility for remote work when appropriate. Some

evenings and weekends required for major events, activations, and content capture.

Travel to restaurant locations and event venues will be expected.

As Social Media Marketing Manager, you'll get to:

Strategy & Planning

Develop and oversee social media strategies for each restaurant and the broader
Freehand brand.
Manage annual and quarterly content calendars, ensuring alignment with marketing
campaigns, menu launches, and events.
Stay ahead of industry and platform trends to evolve the brand's digital presence.

Team Leadership & Collaboration

Manage external partners including photographers, videographers, and creative
agencies.
Partner with chefs, general managers, and marketing leadership to ensure content
aligns with brand goals and operational priorities.

Content Oversight

Develop content plans, shot lists, and mood boards developed by the team. Organize and execute content video and photoshoots. Ensure consistency in brand tone, quality, and storytelling across platforms. Provide creative direction for major content captures (menu launches, events,
experiences).

Community & Reputation Management

Oversee community management practices, ensuring guest interactions are timely
and brand appropriate.
Escalate guest concerns as needed while maintaining a positive and engaging
online voice.
Identify opportunities for proactive engagement to build advocacy and brand equity.

Analytics & Performance

Deliver monthly and quarterly performance reports, highlighting trends, ROI, and
recommendations.
Track KPIs such as engagement, reach, website traffic, and conversion to
reservations.
Translate analytics into actionable insights to optimize strategy and spend.

Event Support

Partner with events and operations teams to amplify Freehand activations across
social channels.
Ensure pre-, during-, and post-event coverage is strategic, aligned, and effective.

What we're looking for:

Experience in social media management, preferably in food and beverage or a
related industry.
Demonstrated success developing and executing multi-brand or portfolio social
strategies.
Strong leadership and project management skills with experience managing direct
reports and vendors.
Deep knowledge of social media platforms, paid/organic integration, and emerging
trends.
Strong creative sensibility with experience guiding photography, videography, and
design.
Proficiency with analytics tools, scheduling platforms, and social listening.

Additional Competencies:

Strategic thinker with strong creative instincts. Excellent written and verbal communication skills. Highly organized with the ability to balance multiple priorities. Passion for hospitality, food, and storytelling. Collaborative leader who can inspire and guide a team.

What's in it for you?

Comprehensive Health and Dental Benefits Employer RRSP plan Employee Assistance Program Continuing education support Discounts at selected Freehand restaurants On-site fitness facilities Opportunity for internal career growth Working along side a collaborative team of likeminded individuals
As Armour Group is a family organization, we value our employees and their well-being

.

If


you would like to join an organization at which you can have

work life balance, career

growth, long term job stability, and an opportunity to positively contribute to the

Maritimes

, this position may be for you!


Qualified applicants are invited to submit their resume and cover letter to


recruitment@armourgroup.com. The Armour Group Limited is an equal opportunity


employer. While we thank all applicants only those selected for an interview will be


contacted.