Job Description

Job Summary

We are seeking a dynamic and creative

Social Media Manager

to lead our digital marketing efforts across various platforms. The ideal candidate will develop engaging content, optimize online presence, and drive brand awareness through innovative social media strategies. This role requires a strong understanding of e-commerce, SEO, and digital marketing tools to effectively connect with target audiences and boost online engagement. The Social Media Manager will play a pivotal role in shaping our brand voice and expanding our digital footprint.

Responsibilities

Develop and implement comprehensive social media strategies aligned with company goals. Manage and curate content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite and Buffer. Design visually appealing graphics and multimedia content utilizing Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Conduct keyword research to optimize content for SEO and enhance visibility in search results. Monitor social media trends, analyze engagement metrics using Google Analytics, and adjust strategies accordingly. Oversee Facebook Advertising campaigns to increase reach and conversions. Proofread all content for accuracy, tone consistency, and brand alignment before publishing. Collaborate with the e-commerce team to promote products effectively through social channels. Track campaign performance, prepare reports, and present insights for continuous improvement.

Skills

Proven experience in

digital marketing

with a focus on

social media management

. Strong proficiency in

Adobe Photoshop

,

Adobe Illustrator

, and

Adobe Creative Suite

for graphic design purposes. Familiarity with

Hootsuite

,

Buffer

, or similar scheduling tools for managing multiple accounts efficiently. Knowledge of

SEO

,

keyword research

, and

Google Analytics

to optimize content performance. Experience with

Facebook Advertising

and other paid social media campaigns. Understanding of

e-commerce

platforms and strategies to drive online sales through social media channels. Excellent proofreading skills to ensure high-quality content delivery. Ability to analyze data insights to refine marketing strategies effectively. This position offers an exciting opportunity for a creative professional passionate about digital marketing and social media innovation to make a significant impact on our brand's growth trajectory.
Job Type: Part-time

Pay: $17.20-$18.00 per hour

Expected hours: 10 - 15 per week

Work Location: Hybrid remote in Fonthill, ON