Job Description

Overview

We are seeking a dynamic and creative Social Media Manager to lead our digital marketing efforts across various platforms. This role is ideal for a passionate individual with a strong background in e-commerce, SEO, and digital marketing strategies. The successful candidate will be responsible for developing engaging content, managing social media campaigns, and analyzing performance metrics to enhance brand visibility and customer engagement. Experience with Adobe Creative Suite, Hootsuite, Buffer, and Google Analytics is highly desirable. This position offers an exciting opportunity to shape our online presence and drive business growth through innovative social media initiatives.

Responsibilities

Develop and implement comprehensive social media strategies aligned with company goals Manage daily posting schedules across platforms such as Facebook, Instagram, Twitter, and LinkedIn Create compelling graphics and visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite Conduct keyword research to optimize content for SEO and increase organic reach Monitor social media trends and incorporate best practices into campaigns Utilize tools like Hootsuite and Buffer to schedule posts, track engagement, and analyze campaign performance Manage paid advertising campaigns on Facebook and other platforms to maximize ROI Collaborate with the marketing team to ensure consistent branding and messaging across all channels Proofread all content for accuracy, clarity, and brand voice before publishing Analyze website traffic and social media metrics using Google Analytics to measure success and identify areas for improvement

Qualifications

Proven experience in digital marketing, social media management, or related roles Strong knowledge of e-commerce platforms and online sales strategies Proficiency in SEO techniques, keyword research, and content optimization Skilled in graphic design with experience using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite Familiarity with social media management tools such as Hootsuite and Buffer Experience managing Facebook Advertising campaigns or other paid social media promotions Excellent proofreading skills with attention to detail Ability to analyze data using Google Analytics to inform strategy decisions Creative mindset with the ability to generate innovative content ideas Strong communication skills and ability to work independently or as part of a team
This position provides an excellent platform for a motivated individual eager to make an impact in the digital marketing landscape while honing their skills in a fast-paced environment.

Job Type: Full-time

Pay: $40,000.00-$55,000.00 per year

Work Location: In person