Job Description

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued \xe2\x80\x93 as we shape the future of Canadian retail, together. Our unique position as one of the country\'s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well\xc2\xae.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why is this role important?

The Social Media Manager is responsible for overseeing and executing the organization\'s social media strategy. They manage and optimize social media campaigns to enhance brand awareness and drive audience engagement. Working closely with the Director, Social Media and Community Management and cross-functional teams, the Social Media Manager develops and implements effective social media initiatives aligned with the company\'s marketing objectives. This role requires a strategic thinker who can leverage various platforms to connect with the target audience and deliver impactful results.

What you\'ll do:

Develop and execute social media strategies aligned with overall marketing objectives to enhance brand visibility, increase engagement, and drive website traffic.

Lead and manage a team made up of social media specialists, providing guidance, feedback, and fostering a collaborative work environment.

Ideate and write social friendly copy.

Collaborate with cross-functional teams, including marketing, creative, and PR, to align social media efforts with overall marketing initiatives.

Curate compelling and on-brand content for social media channels.

Manage day-to-day activities on social media platforms, including content scheduling, posting, monitoring, and reporting.

Conduct social media listening and monitoring to gather insights, track performance metrics, and provide recommendations for optimization.

Stay updated on emerging social media trends, tools, and best practices, and proactively identify opportunities for innovation and growth.

Reporting and presenting social media performance, insights, and recommendations to stakeholders.

Develop and maintain social media guidelines/playbook to ensure consistency in brand voice, messaging, and content across all platforms.

Ensure the integrity of all creative and content according to brand guidelines and standards.

Monitor social media feeds to ensure we are meeting demand and addressing inquiries in a timely manner.

Research and provide recommendations based on best practices, industry trends, and consumer preferences.

Maintain strong relationships with stakeholders, team members, and business partners.

What you\xe2\x80\x99ll need:

Post-secondary education equivalent to a college diploma or university degree in marketing, media, or related field

5+ years proven Social Media Management experience

Leadership skills, with the ability to inspire and motivate a team and foster a collaborative work environment

Excellent knowledge of social media tools and listening platforms such as Sprout Social

Excellent written and verbal communication skills with impeccable proofreading and grammar skills

Exceptional interpersonal skills to effectively source information, pitch, and present ideas, obtain approvals, build relationships, and provide sufficient influence to achieve success

Excellent attention to detail, organizational, communication, and project management skills,

Ability to handle multiple projects simultaneously while meeting deadlines and reacting quickly to shifting priorities

How you\xe2\x80\x99ll succeed:

In our Loblaw Marketing department, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We\xe2\x80\x99re able to keep innovating because our colleagues are passionate about their work and excited about the future.

Loblaw recognizes Canada\'s diversity as a source of national pride and strength. We have made it a priority to reflect our nation\xe2\x80\x99s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct \xe2\x80\x93 it reinforces what our customers and stakeholders expect of us.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars \xe2\x80\x93 Environment, Sourcing and Community \xe2\x80\x93 and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values \xe2\x80\x93 Care, Ownership, Respect and Excellence \xe2\x80\x93 guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits \xe2\x80\x93 these are some of the many reasons why we are one of Canada\xe2\x80\x99s Top Employers, Canada\xe2\x80\x99s Best Diversity Employers, Canada\xe2\x80\x99s Greenest Employers & Canada\xe2\x80\x99s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Loblaw