Job Description

Description & Requirements

who we are:

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Responsibilities:

We're looking for a Social Media Lead to join our rapidly developing video-first marketing team. We are seeking a passionate storyteller, strategic thinker, and skilled communicator who has a proven track record managing and growing social channels.

This role requires a detailed understanding of publishing tools, analytics tools and social marketing technology as well as all native platforms (Instagram, Facebook, Twitter, Strava, Tiktok etc.). The candidate must be able to demonstrate a clear ability to develop tactics and campaigns that drive the business goals; audience growth, engagement, acquisition, reach, conversation and more.

We're looking for a digital native who will play a pivotal role in the development and execution of our North America content strategy. Responsibilities will include working the Social Media Manager to drive social media strategies for key campaigns and business initiatives. They will be responsible for social campaigns from start to finish - from strategy, creative development, flight planning and reporting.

We need someone who can wear multiple hats. In addition to campaign strategy, you will be responsible to support various channel strategies (example: IG & the launch of Checkout, Strava or the launch of a new Tik Tok channel), ensuring we identify areas to innovate, improve and grow the health of the channel. The ideal candidate has experience in digital strategy, brand marketing, loves all things social, has a relentless curiosity and keen attention to detail.

What you'll do:

• Lead paid, owned and earned Social Media strategies for specific campaigns (community or product) and business initiative - responsible for brief, creative development, communication plan and reporting.
• Collaborate with cross functional teams (brand, creative, digital, PR, legal, external agencies and vendors) to bring campaigns, stores and events to life across social
• Champion social first creative- rooted in guest insights and channel best practices
• Drive channel specific strategies and programming to support the health of various social media platforms, and innovation across the team
• Manage the execution of content against our social media strategy; accountable for curating and publishing content native to social channels and best practices
• Event/brand marketing/experiential marketing/entertainment marketing support, as needed. This includes occasional travel.
• Effectively use social listening and analytics tools, glean insight from output and translate insights into meaningful actionable recommendations.
• Manage day-to-day relationship with external reporting partners and agencies as necessary
• Make the Brand's investments work hard, ensuring budgets and timelines are met

What we're looking for:

• Expert experience and understanding of content creation
• Knowledge of paid media to drive impact across the marketing funnel
• Deep ability to collect, analyze and use social data to affect change
• Experience & familiarity with reporting and analytics solutions (i.e. Sprinklr, Curalate, Pixlee)
• Experience leveraging creators and influencers
• Ability to work in a fast-paced environment and juggle multiple priorities
• Has an eye towards editorializing product messaging
• Expert in developing social marketing strategies that are native to individual channels and demonstrate tangible ROI
• Have an excellent eye for photography, social video and copy skills
• Works well within teams and is always down to jam for ideas
• Excellent communication skills - verbal and written, including great spelling and grammar
• Vast experience in the retail industry
• Internet savvy
• Natural online and offline connector
• Early adopter #sponge

Must haves:

• 5 years in social media / marketing field
• Excellent eye for photography, social video and copy skills
• Experience working for large scale / global brands
• Ability to lead in a highly cross-functional team environment
• Excellent business acumen and ability to exercise sound judgment and prioritization -
• Experience in content management and reporting tools - Curalate and Sprinklr
• Experience in Microsoft Office Suite - Word, Excel, Powerpoint

Who you are:

• Passionate and have an intimate knowledge of the current landscape and trends in social media. Entertainment and video guru always up to speed on audience content consumption behaviors
• Demonstrate initiative, integrity, and professionalism
• Entrepreneurial spirit and insatiable thirst for creativity and storytelling. Able to create compelling content, uncover creative angles and craft interesting stories.
• Ability to command and influence across cross-functional teams
• A leader who is not afraid of the nitty gritty details, but can remove themselves to manage up and deliver against the big picture
• Tenacity for trying new types of storytelling and taking creative risks.
• You're a strategic problem solver who's self-motivated, productive, and efficient
• You have sharp attention to detail and are a champion of consistency
• You love working in a fast-paced environment. Able to thrive in a growth-stage environment, characterized by agility, rapid pace, and change
• You live and breathe the sweatlife, practice self-awareness, are goal oriented and have a strong desire for constant self-improvement

#LI-Hybrid

#LI-MF

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at . In your email, please include the position title, the location of the position and the nature of your request.