Job Description

Basecamp Resorts Ltd., Canmore or Calgary



About Basecamp

Basecamp Property Management Ltd is a rapidly growing boutique chain of hotels and real estate developments based in Canmore, Banff, Lake Louise, Kananaskis, Revelstoke, Golden, and with many more on the way. We are a young and energetic team driven by our values and providing our guests with an exceptional experience in a home away from home. We are continuously expanding to better serve the resort communities of the Rocky Mountains.



Why Work for Us?

Be part of Canada's fastest-growing hospitality brand. Enjoy a comprehensive health benefits plan to support your well-being. Take advantage of exclusive employee discounts at all Basecamp properties, plus Family & Friends rates. Receive competitive wages that reflect your experience and contributions. Grow your career with real opportunities for advancement in our expanding company. Work in a welcoming and supportive team environment. We believe in working hard, having fun, and celebrating our successes together!

Position Overview

Are you a creative storyteller with a passion for adventure, content creation, and social media? Basecamp Resorts is looking for a Social Media Lead to bring our brand to life through engaging video content and strategic digital campaigns across multiple platforms. If you're highly organized, video-savvy, and love the idea of working in the hospitality and tourism industry, this could be your dream role.

Please note:

A portfolio is required to apply for this role. Applications without samples of your video or photography work will not be considered.

If you are based in either office, you must be willing to travel for work and have access to your own mode of transportation.

Salary:

$60,000 - $70,000 yearly

Shifts:

Full-time, Permanent

Location:

Canmore preferred, but Calgary based will also be considered

Key Responsibilities:

1. Social Media Management & Strategy

Manage all social accounts including Instagram, Facebook, TikTok, and YouTube Shorts. Collaborate closely with the Digital Marketing Manager on monthly and annual social strategies. Strategy & Scheduling: Lead the execution of a video-forward content calendar across multiple accounts. Cross-Functional Coordination: Liaise with internal departments (operations, spa, restaurant) and external partners for shoots, giveaways, and campaigns.

2. Content Creation & Brand Voice

Plan, create, and edit engaging content daily across all platforms -- including stories, 2-3 Reels per week per account, and a monthly Facebook content calendar. Repost and optimize content across all social platforms. Current accounts include: @basecampresorts (Instagram/FB/TikTok/YouTube) @bakercreekbybasecamp (Instagram/FB) @sundancebybasecamp (Instagram/FB) @mtnhousehotel (Instagram/FB) @rhythmandhowl (Instagram/FB) Coming Soon - @stayeverwild (Instagram/FB) Media Library Management: Organize and maintain a clean, up-to-date media library. Coordinate regular photo and video shoots. Copywriting & Brand Voice: Write and edit consistent, on-brand captions. Use tools like ChatGPT efficiently for drafting and repurposing content.

3. Community & Influencer Engagement

Community Building & Engagement: Cultivate an engaged social community. Interact with followers and non-followers. Influencer & Creator Relations: Manage collaborations with influencers and media partners. Maintain and update a creator database. Brand Representation: Serve as a public-facing ambassador for Basecamp Resorts in all digital collaborations.

4. Analytics, Research & Optimization

Analytics & Reporting: Track and analyze monthly and quarterly performance across platforms. Research & Insights: Conduct trend analysis and competitive research to identify new content opportunities. Work with a data-driven mindset to optimize future content calendars based on performance metrics.

Requirements



Proven experience as a Social Media Manager or Coordinator Proficiency in CapCut, Adobe Premiere Pro, or similar video editing tools Comfortable shooting and directing short-form video content Excellent time management and multitasking skills Diploma in Marketing, Communications, or related field Strong interest in hospitality, tourism, and storytelling Experience managing multiple accounts across Instagram, TikTok, Facebook, Pinterest, and YouTube Strong copywriting and content planning skills Graphic design skills in Canva or Adobe Photoshop/Illustrator or Figma Comfortable coordinating influencer stays and creator partnerships

Bonus Points If You:

Have photography or videography experience Know how to boost posts or run basic paid ad campaigns Are comfortable on camera or can coach talent for shoots Have previous experience in hospitality or hotel operations

Basecamp Resorts is an equal opportunity employer. We are dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed to fostering diversity and inclusion and celebrate differences. We comply with all federal, provincial and local laws that prohibit discrimination when making all decisions about employment. We welcome all applications from a wide range of candidate. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.