Job Description

Job Overview

We are seeking a dynamic and creative

Social Media Manager

to lead our digital presence and enhance brand visibility across various platforms. The ideal candidate will be responsible for developing and executing engaging social media strategies, managing content creation, and analyzing campaign performance. This role requires a strong understanding of digital marketing, branding, and audience engagement to drive growth and foster meaningful relationships with our community. The Social Media Manager will play a pivotal role in shaping our online voice and ensuring consistency in messaging across all channels.

Duties

Develop, implement, and manage comprehensive social media marketing strategies aligned with company goals. Create compelling content including graphics, videos, and written posts using tools like Adobe Creative Suite, Photoshop, Illustrator, and video editing software. Manage daily operations of social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite and Buffer. Conduct social listening to monitor brand reputation, industry trends, and competitor activities. Optimize content for SEO by conducting keyword research and integrating relevant keywords into posts. Manage paid advertising campaigns including Facebook Advertising to increase reach and engagement. Engage with followers through relationship management to foster community growth and loyalty. Analyze web analytics and social media metrics using Google Analytics and web analytics tools to assess campaign effectiveness. Coordinate with public relations teams to ensure brand consistency and positive public perception. Oversee branding initiatives across digital platforms to maintain a cohesive brand identity. Collaborate with e-commerce teams to promote products or services through targeted campaigns. Proofread all content for accuracy, clarity, and brand voice before publishing. Stay updated on the latest trends in digital marketing and social media management to continuously improve strategies.

Skills

Proficiency in

social media management

tools such as Hootsuite and Buffer. Strong graphic design skills using

Adobe Photoshop

,

Adobe Illustrator

, and

Adobe Creative Suite

. Experience with

video editing

for creating engaging multimedia content. Knowledge of

SEO

,

keyword research

, and

web analytics

(Google Analytics). Ability to craft compelling content tailored for different platforms with excellent proofreading skills. Familiarity with

social listening

tools to monitor brand reputation and industry trends. Expertise in

public relations

,

branding

, and

relationship management

strategies. Experience with

Facebook Advertising

and other paid social media campaigns. Understanding of

digital marketing

,

e-commerce

, and

content creation

best practices. Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment. Join us as a Social Media Manager to shape our online presence, engage our community effectively, and elevate our brand through innovative digital marketing strategies!
Job Type: Full-time

Pay: $50,000.00-$75,000.00 per year

Work Location: In person