Social Media & Digital Content Strategist

St. John's, NL, CA, Canada

Job Description

About the Role



We're looking for a creative and strategic Social Media & Digital Content Strategist to support the growth of a mission-driven environmental communications platform. This is not just a posting-and-captioning job--we're looking for someone who can develop original, high-quality content (think: interactive Instagram Stories, swipe-to-learns, tap-to-reveals, infographic carousels, reels with real value, and more) and bring strategic know-how to audience growth and engagement, especially on Instagram and Facebook.

You'll work directly with a conservation and policy professional on a range of storytelling initiatives, with a strong focus on public education, advocacy, and the promotion of sustainable use, wildlife conservation, and Indigenous and local foodways.

Key Responsibilities



Design and produce original social media content, including but not limited to: Instagram Stories (interactive quizzes, polls, sliders, tap-to-reveal, etc.) Carousel posts and swipe-to-learns Infographics and visual explainers Short-form videos or reels Translate complex environmental and social policy themes into accessible, engaging visuals Optimize content for platform-specific best practices (IG, FB; potential to expand to Threads, X, or TikTok) Collaborate on campaign calendars and ensure cohesive brand storytelling Grow audience reach and engagement through organic strategy and analytics-based refinement Assist with paid promotions (boosts and ad campaigns) on Instagram and Facebook Stay on top of emerging social trends, tools, and platform changes Help shape the visual and narrative voice of a growing platform committed to public impact

Ideal Candidate



2+ years experience in social media content creation, strategy, or digital campaigns Demonstrated ability to build engaging content using tools like Canva, Adobe Creative Suite, Figma, or similar Comfortable turning educational or advocacy content into compelling visuals Knowledge of best practices for engagement, reach, and analytics on Facebook and Instagram Experience running paid promotions and audience targeting through Meta tools Basic video editing or motion graphics (CapCut, Premiere, etc.) Smart, adaptable, detail-oriented, and a strong communicator Bonus: experience with nonprofit, academic, or conservation-focused content
Job Type: Full-time

Pay: $23.00 per hour

Expected hours: 37.5 per week

Schedule:

Monday to Friday
Work Location: In person

Expected start date: 2025-07-21

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Job Detail

  • Job Id
    JD2463672
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    St. John's, NL, CA, Canada
  • Education
    Not mentioned