Job Description

Purpose

Reporting to the Manager, Content Marketing, the Social Media Coordinator plays a key role in engaging and growing our online community across the company's brands. This role actively builds relationships with followers (past and prospective guests) by delivering timely, on-brand content and expert customer service across all social channels. This includes:


Fostering community engagement to drive awareness, advocacy, and loyalty

Creating, curating, distributing, and measuring social content that aligns with brand standards and marketing goals

Monitoring channels and respond to inquiries to support trip planning and enhance customer experience

Surface audience insights and support social media growth across owned platforms

Key Areas of Accountability

Community Engagement & Customer Support

Monitor and respond to guest inquiries, comments and reviews for all the brands across all prioritized social media platforms, ensuring timely, brand-aligned communication

Support the content team with the execution of social contests or brand ambassador initiatives by contributing ideas, producing social media posts, engaging with followers, and fulfilling prizes.

Surface guest insights, recurring questions and feedback to relevant internal teams to improve the customer journey and inform overarching content strategy

Monitor, post, and support quickly and efficiently during Emergency Operations as part of the Information Office, potentially including during off-hours

Channel Management & Content Creation

Write, edit and schedule social media content in alignment with editorial calendar and brand guidelines, ensuring all posts are fact-checked and posted on time

Support owned-channel campaigns with social media posts in alignment with the overall strategy

Contribute creative ideas for social-first content for promotions and blog posts that drive engagement and brand storytelling

Curate and publish user-generated content that reflects the brand's voice and visual identity

Collaborate with the content team to adapt B2C content for B2B audiences to support our Partnership Marketing team's social media initiatives

Collaborate cross-functionally with other departments (i.e. Guest Experience, Operations, Sales, HR and Marketing teams) to brainstorm social media content ideas

Channel Optimization & Reporting

Monitor new trends and social media best practices and suggest ideas to integrate them into content to increase user engagement and content effectiveness

Track and report on assigned channel metrics, providing insights and recommendations in our monthly reporting to optimize future content and engagement strategies

Keep up to date with changes to platform and social media channels to optimize our processes and output

Administrative Tasks

Support the wider content and brand marketing team on tasks such as conducting research, fact-checking content pieces, proofreading and organizing our Digital Asset Management System (or other digital repositories)

Distribute content to internal teams, partners, DMOs, and other stakeholders as required

Other duties as required

Qualifications

Education, Certification, Licenses

Post-secondary education in marketing (preferably with a digital focus), journalism, communications, new media or public relations

Experience

Minimum 2+ years of social media marketing experience

Minimum 1+ years of customer service experience

Strong working knowledge of content and social media marketing

Experience in creating, developing, publishing and implementing social and digital content

Strong understanding of how to use social media platforms (such as Facebook, Instagram, Pinterest, X, and YouTube) for customer service and to drive consumer engagement

Experience or knowledge of video production, including best practices, what performs well on social channels, and creative ideation

Experience working with online influencers to produce content that expands social reach and increases word-of-mouth

Skills

Advanced grammar, spelling and copy-editing skills

Intermediate to advanced skills in writing and producing channel specific content for social media channels

Intermediate research skills

Proficiency with social media management tools (i.e. Sprout Social, Hootsuite, Later or similar)

Intermediate design and video editing skills (i.e. Canva, Adobe Creative Suite, etc)

Basic understanding of SEO for social media and experience with analytics platforms (i.e. Google Analytics, Meta Business Suite)

Attributes

Enthusiastic self-starter with the ability to manage a variety of projects

Detail-oriented and can work to deadlines, prioritize tasks appropriately and multitask effectively

Has a strong work ethic with the ability to work independently and in a team environment

Thirst for knowledge and always keeps up with the latest social trends

Ability to work well under pressure with multiple projects and timelines

Proactive, organized, energetic, solution-focused, independent worker

Creative with a collaborative spirit

Customer/guest-first mindset

Work Environment

Able to sit for long periods of time and use multiple computer screens

Able to support with logistical planning or attend video shoots or events

Able to work evenings and weekends as required during Emergency Operations

Hybrid role with a minimum 3 days in the office.

Compensation

The base salary offered for this role is $52,000 to $62,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.

Eligible for Armstrong Collective's discretionary bonus program

Eligible Benefits

Armstrong Collective supports our team members' health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:


Medical, Dental, Vision, Life Insurance Short term disability, long term disability benefits Travel emergency assistance Vacation time and sick time Up to 5% RRSP and/or TSFA match Two complimentary annual train tickets after first year of employment

Armstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes. Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace. We celebrate diversity and are committed to creating an inclusive environment for all team members. If you require any accommodation during the application process or throughout your employment, please let us know. We will work with you to ensure your needs are met and to create a supportive environment.



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