Social Media Coordinator
Edmonton, AB, Canada
Job Description
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The Social Media Coordinator at Canadian Diamond Boyz is tasked with designing, executing, and overseeing the company\'s social media initiatives with the aim of enhancing brand recognition, optimizing marketing campaigns, and generating additional funds. In addition, the Coordinator will be involved in the planning and implementation of digital marketing endeavors. The successful Social Media Coordinator possesses exceptional communication skills, capable of leveraging paid and organic marketing tactics to generate leads and convert them. The Coordinator understands and is able to accurately reflect the sophisticated aesthetic of Canadian Diamond Boyz on all social media platforms. This position best fits an individual with previous experience in high-end retail, sales, jewelry, and other luxury brands who has a proven track record of expanding a brand\'s social media following and directing traffic to the company website. Content Creation
- Planning, developing, publishing, and disseminating original content across multiple social media channels, including Instagram, Facebook, YouTube, TikTok, Twitter, & LinkedIn
- Creating and scheduling comprehensive social media content strategies to ensure the efficient and effective use of resources.
- Utilizing social media planning tools, such as Facebook Planner, to schedule content in advance and maintain an organized content calendar.
- Developing and implementing holiday-themed campaigns in advance to maximize engagement and brand recognition.
- Auditing social media content and identifying areas for improvement.
- Overseeing and managing social media advertising efforts across multiple social media channels, including; Instagram, Facebook, YouTube, Twitter, LinkedIn, TikTok, & Pinterest.
- Balancing paid advertising with organic social media marketing to ensure optimal results.
- Analyzing and reporting on social media advertising analytics and adjusting strategies accordingly.
- Developing and executing social media advertising strategies based on the results of surveys and analytics.
- Assessing products or services and creating tailored social media promotion strategies.
- Evaluating current social media advertising projects and strategies to identify areas for improvement.
- Engaging with social media users to foster meaningful customer relationships and enhance brand awareness.
- Initiating and maintaining contact with industry professionals, influencers, and the media for marketing partnerships.
- Conducting surveys to gather insights on the interests and concerns of Canadian Diamond Boyz\'s key audience groups.
- Applying search engine optimization (SEO) techniques to social media content and advertising efforts.
- Staying current with the latest social media platforms, trends, best practices, and technologies.
- Perform other related duties as assigned.
- At least one 2 years of experience in marketing. sales, and/or social media management
- Post-secondary education or equivalent experience in communications, social media, advertising or marketing
- Experience leading and managing SEO/SEM campaigns, marketing database, email, social media, and/or display advertising campaigns is required/a plus
- Track record of identifying target audiences and developing digital campaigns that engage, inform, and motivate is required/a plus
- Proven track record of successful social media marketing campaigns on platforms such as Facebook, Instagram, Youtube, Pinterest, TikTok, Youtube, Twitter, and LinkedIn
- A/B and multivariate experimentation experience is required/a plus
- Excellent understanding of website and marketing analytics tools is required/a plus
- Working knowledge of ad serving tools is required/a plus
- PPC campaign setup and optimization experience on all major search engines is required/a plus.
- Understanding of HTML, CSS, and JavaScript development and constraints is required/a plus
- Experience using social media and project management tools (e.g., Hootsuite, Asana) is required/an asset
- Experience using design and media editing tools (e.g., Adobe Photoshop, Premier Pro) is required/an asset
- Experience with web design and publishing and the use of content management systems (e.g., WordPress) is required/an asset
- Productivity: Ability to work efficiently and produce results.
- Self-learning: Desire for continuous skill and knowledge improvement.
- Proactivity: Ability to take initiative and solve problems.
- Team collaboration: Ability to work effectively in a team environment.
- Independent work: Ability to work with minimal supervision.
- Creative thinking: Possession of a creative and innovative mindset.
- Strong organization: Ability to manage multiple projects and tasks effectively.
- Attention to detail: Ability to complete work to a high standard with minimal errors.
- Communication skills: Excellent written and verbal communication abilities.
- Interpersonal skills: Strong interpersonal and communication abilities.
- Aesthetic sense: A superb sense of aesthetics and creativity.
- Time management: Excellent time management, organization, and multi-tasking skills.
- Critical thinking: Superb critical thinking and problem-solving skills.
- Data analysis: Excellent data analysis skills.
- Diplomacy: Ability to exercise tact and discretion.
- Cultural sensitivity: Ability to deal with diverse populations.
- Future-oriented: Ability to grasp future trends in digital technologies and act proactively.
- This is a full-time position with a standard day-shift schedule, that is typically 40 hours per week
- May be required to overtime on occasion
- Requires extended periods of sitting and working on a computer monitor
- Require interacting with the public often under varying circumstances-including situations of a highly sensitive nature
- Company events
- Store discount
- Day shift
- EDMONTON, AB: reliably commute or plan to relocate before starting work (required)
- Please send link to your portfolio
- Marketing: 2 years (preferred)
- Social media management: 2 years (preferred)
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Job Detail
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Job IdJD2131047
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationEdmonton, AB, Canada
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EducationNot mentioned