Job Description

Job Summary

We are seeking a creative and detail-oriented Social Media Coordinator to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our online presence and engage our target audience. This role requires a strong understanding of digital marketing, e-commerce, and graphic design, as well as proficiency in various social media platforms and tools.

Duties

Develop, implement, and manage social media strategies across various platforms to increase brand awareness and engagement. Create visually appealing graphics and content using Adobe Creative Suite, including Adobe Photoshop and Adobe Illustrator. Utilize tools such as Hootsuite and Buffer to schedule posts, monitor engagement, and analyze performance metrics. Conduct keyword research and optimize content for SEO to improve search engine visibility. Manage Facebook Advertising campaigns to drive traffic and conversions on our e-commerce site. Collaborate with the marketing team to align social media efforts with broader marketing initiatives. Analyze data using Google Analytics to assess the effectiveness of campaigns and make data-driven decisions. Proofread all content for accuracy and adherence to brand guidelines before publication.

Qualifications

Proven experience in social media management or digital marketing, preferably in an e-commerce environment. Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and other design tools within the Adobe Creative Suite. Familiarity with social media scheduling applications such as Hootsuite and Buffer. Knowledge of SEO best practices, keyword research techniques, and digital marketing strategies. Excellent written communication skills with a keen eye for detail in proofreading content. Ability to analyze data and derive actionable insights from performance metrics using Google Analytics. Creative mindset with the ability to generate engaging content that resonates with target audiences. Join our team as a Social Media Coordinator and play a key role in enhancing our brand's online presence while working in a collaborative environment that values creativity and innovation.
Job Type: Full-time

Pay: $21.27-$33.73 per hour

Expected hours: 40 per week

Work Location: In person