Job Description

Social Media Coordinator (Part-time)

Location: Burlington, ON

Position Type: Part-time (12-20 hours)Pay: $18-20 per hour

At Everyday Micros Farm

Everyday Micros Farm is a small indoor urban farm dedicated to producing high-quality, culinary microgreens, herbs and edible flowers year-round growing for professional chefs, home cooks and health specialists in Burlington, ON. We utilize sustainable farming practices to cultivate a wide variety of microgreens, herbs and edible flowers 365 days a year even through the harsh Canadian winter. We want to share the stories behind them through chef collaborations, wellness conversations, and farm-to-table content. We believe that storytelling can make people feel connected to what's on their plate.

About the role

We are a small but nimble team looking for a

Social Media Coordinator (Part-time)

who can turn farm life, chef interviews, and food culture into scroll-stopping, shareable, and strategy-backed content.

This role is for you if:

oWork in a nimble start up environment that is dynamic and creative where storytelling and sustainability come together

oCollaborate directly with chefs, wellness experts, and farmers.

oBe part of a growing farm and food brand that values well crafted stories.

Opportunities to work with your manager to experiment with content formats, grow your creative skill set, and see your work make an impact.

What you'll do:

Content Creation & Storytelling:

Capture and produce short-form videos (Reels, TikToks, YouTube Shorts) that highlight farm life, seasonal ingredients, chef interviews, and food trends. Assist with planning and producing long-form content like podcast clips, chef interviews, and behind-the-scenes farm stories.Write engaging captions and post copy that reflect our brand voice informative, inspiring, and down-to-earth. Collaborate with chefs, farmers, and creators to develop fresh storytelling angles.

Channel Management & Publishing:

Manage day-to-day posting across Instagram, TikTok, YouTube, and LinkedIn. Maintain the content calendar and coordinate posting schedules for consistency and rhythm. Monitor community engagement -- respond to comments, DMs, and build relationships with our audience.

Performance & Analytics:

Track performance metrics (reach, engagement, watch time, CTR) and translate analytics into actionable insights. Test, learn, and iterate based on data -- constantly refining what works for different audiences and platforms. Present monthly social reports with learnings, wins, and opportunities for improvement.

Creative Strategy:

Brainstorm and pitch new ideas rooted in farming,food, culinary arts and farm-to-table storytelling.Keep a pulse on what's trending and help us stay relevant while remaining authentic. Support campaign launches, collaborations, and special events with social coverage.

To succeed in this role you must be able to do the following

Measures and meet the metrics set by your manager on how individual posts and campaigns resonate with the audience. This includes but not limited to:

Engagement Rate per Post

= (Likes + Comments + Shares + Saves) ? Impressions x 100

Video Completion Rate

(Reels/TikToks/Shorts)

Average Watch Time / Retention

on short-form and long-form videos

Click-Through Rate (CTR)

on links (Stories, bios, YouTube descriptions, etc.)

Share Rate

(how often content is re-shared or remixed)
Tracks how well the coordinator is expanding and maintaining the brand's audience.

Follower Growth Rate

(% increase month-over-month)

Reach and Impressions Growth

(organic + paid, by platform)

New Audience Acquisition Rate

(followers gained from non-followers / total reach)

Audience Retention Rate

(follower churn vs. retention)

Average Response Time to Comments and DMs

Engagement-to-Follower Ratio

(how active the community is relative to its size)

Number of Brand Mentions or Tags per Month

Sentiment Analysis

(ratio of positive to negative comments or mentions)
Assesses reliability and alignment with brand strategy.

Post Consistency Rate

(posts published vs. planned posts)

On-Time Content Delivery

for campaigns or collaborations

Content Mix Balance

(distribution across formats: Reels, carousels, stories, long-form)

Adherence to Brand Guidelines and Tone

(qualitative measure, manager-assessed)

Campaign Engagement Rate

(vs. average post baseline)

Partner Post Performance

(reach + engagement from collaborations)

Influencer or Guest Feature ROI

(engagement lift or follower growth after collaboration)

Website Traffic from Social Channels

Email Signups / Membership Conversions

driven by social posts

Leads or Sales Attributed to Social Media

(UTM or promo code tracking)

Availability Needed

12-20 hours a week, flexible schedule as long as in agreement with your manager.

In the interview, you should be able to demonstrate these qualifications

Must be eligible to legally work in Canada Employment is contingent upon a clear criminal background check You must be able to get yourself to the farm location on time ready to work 1-3 years experience in social media coordination, content creation, or digital marketing, ideally with experience in food, agriculture, or lifestyle brands. Proven ability to create and edit short-form video (bonus if you can shoot, edit, and add captions in-app). Comfortable interviewing chefs, farmers, and guests on camera or behind it. Strong writing and storytelling skills with attention to brand tone and narrative flow. Familiarity with analytics tools (Meta Insights, TikTok Analytics, YouTube Studio, or similar). A proactive, creative, and detail-oriented mindset -- you thrive in fast-moving, collaborative environments. Passion for

food, sustainability, and local agriculture

is a must. Committed to telling stories that resonate with people

Everyday Micros Farm Core Values

At our farm, we believe success comes from aligning with nature, communicating with honesty, and solving problems with creativity. If you're someone who embraces collaboration, has a great attitude, and is committed to personal and team growth, we want you on board.

How to Apply

To apply for the Social Media Coordinator position, please submit your resume and a brief cover letter outlining your interest in the role, samples of previous work in a portfolio and relevant experience to .

Job Type: Part-time

Pay: $18.00-$20.00 per hour

Expected hours: 12 - 20 per week

Work Location: In person