Job Description

We're looking for a social-first content creator with three to five years of experience who lives and breathes short-form video -- Reels, TikToks, and organic content that stops thumbs and gets people engaging. You'll be hands-on in our downtown office, working alongside content and digital marketing enthusiasts, and on-site at client locations -- phone in hand, capturing authentic moments, creating engaging posts, and turning them into content that builds communities and drives real business growth.


This isn't just about pretty posts -- it's about building brands, increasing awareness and loyalty, delivering measurable engagement, and supporting business growth goals with content people actually want to see! You'll test new ideas, track KPIs, and analyze performance to understand the real-world impact of your content. Best of all, you'll be part of a larger digital marketing team, collaborating with designers, ad managers, strategists, and other content creators to ensure organic content works in lockstep with paid media and overall client growth objectives.

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What You'll Do

Learn different brand voices & personas:

Every client has a unique voice and community. Identify pain points, motivators, and interests -- then create content that resonates and connects.

Plan strategies & calendars:

Build content calendars that support seasonality, promotions, and paid media efforts with our internal marketing team.

Create multi-style content:

From polished LinkedIn carousels to fast, punchy TikToks and Reels -- adapt your style for each client's industry, channel, and audience.

Film & edit content:

Plan and execute on-site shoots, behind-the-scenes moments, trending videos, client/customer stories, tutorials, and product features -- then edit them into scroll-stopping Reels, TikToks, and Shorts.

Measure & optimize:

Track content performance using analytics, identify what works, tweak what doesn't, and continuously test, learn, and improve.

Reporting:

Present KPI results and new ideas to grow each client's social presence, awareness, and brand loyalty.

Build & nurture communities:

Respond to comments and DMs, spark conversations, and foster genuine engagement. Drive community growth by increasing followers, reach, and engagement -- focusing on content that delights audiences and the algorithms by increasing shares and saves.

Spot and leverage trends:

Identify emerging formats, memes, and best practices -- and creatively apply them across industries.

Collaboration:

Partner closely with strategists, designers, clients, and influencers to ensure cohesive branding and messaging across all channels.

Influencer marketing:

Collaborate with influencers to create authentic UGC content and expand brand reach into relevant audiences.

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Qualifications

Proven experience as a Social Media Content Creator or similar role, preferably in an agency or corporate setting. Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines. Deep understanding of social media platforms, participants, creative requirements, and platform-specific best practices. Portfolio of social content you've created (variety across tones, industries, or formats is a plus). Comfort behind and in front of the camera on shoots. Strong copywriting skills -- capable of professional LinkedIn posts and playful TikTok captions. Ability to adapt style depending on brand, industry, placement, and audience. Understanding of how organic content drives leads, sales, and long-term growth. Creative eye and community-builder mindset -- you enjoy engaging audiences and sparking conversation. Ability to balance creativity with strategy -- entertainment and measurable results go hand-in-hand.
Technical skills:
+ Quickly learn consumer-facing software, such as Hootsuite, MailChimp, Meta, TikTok, Klaviyo, Zapier, etc. + Shoot video and images with phones.
+ Edit short-form video for Reels, TikTok, and Stories.
+ Experience with CapCut, Adobe, Canva, or other editing tools.

Basic photo editing -- ensuring every still and video is cropped to perfection, with colour and lighting that make images pop in the feed. (Note: a graphic designer is available in the office for advanced content creation.)
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Education: Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience. Google or Facebook certifications are a plus. Growth mindset: Willingness to learn, try new things, and contribute in a collaborative team environment.
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Why You'll Love It Here

Collaborative and supportive team culture -- the #1 thing people say they love about working at OpenSail! Work across B2B, local businesses, and DTC ecommerce clients, keeping your work fresh and creative. Collaborate daily with strategists, designers, performance marketers, and other creators to produce content that drives results. See the direct impact of your work in real time as clients' communities and businesses grow.
Join a team of marketing professionals passionate about excellence and helping their team and clients thrive.

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How to Apply

Send your resume

and links to your best content

(social handles, TikToks, Reels, portfolios, or brand pages you've worked on) to

resume(at symbol)opensail.com

.

Subject line:

Resume, Social Content Creator: First Name Last Name

Thank you for your interest; only candidates selected for interviews will be contacted.