Job Description

Join Caredara -- Help Us Redefine Home Care in Canada

We're looking for a Social Media & Community Growth Lead with passion, grit, and heart

Our Mission

Caredara connects families with trusted home care professionals --

on demand, flexible, and on their terms.

We're building something that empowers both

care practitioners

and

families

-- and we're just getting started.

We already have hundreds of care practitioners ready to serve.
Now, we need someone who can help us

reach the families who need care most.

The Role: Social Media & Community Growth Lead

You'll be the

voice and energy

behind Caredara -- creating, testing, and sharing content that inspires families to take action.

This isn't a "post-and-pray" job. It's about

traction

-- getting families to sign up, connect, and book care through Caredara.

What We're Looking For

Passion & Purpose

- You believe in making life better for caregivers, seniors, and families.

Grit & Commitment

- You find a way to get things done -- fast, smart, and creatively.

Content Creator

- You know how to craft posts, reels, and stories that make people stop scrolling.

Strategic Thinker

- You understand where to post, when to post, and howto measure impact.

Data-Driven

- You track, analyze, and adjust to build what works -- not just what looks good.

Innovator

- You test ideas, break moulds, and create momentum with limited resources.

Trailblazer

- You don't wait to be told what to do -- you build, you lead, you pioneer.

Duties

Develop and execute

multi-platform social media campaigns

across Facebook, Instagram, LinkedIn, and emerging channels relevant to caregivers and families. Create

authentic, engaging, and emotionally resonant content

tailored to target audiences (families aged 40-60, seniors, and care practitioners) while maintaining the Caredara brand voice and consistency. Use tools such as

Hootsuite

,

Buffer

, or similar platforms to schedule, manage, and monitor social activity efficiently. Conduct

keyword research

and implement

SEO and hashtag strategies

to enhance organic reach and engagement. Monitor

social media trends, caregiver community conversations, and competitor activities

to inform agile strategy adjustments. Collaborate with

graphic designers and video editors

to produce compelling visual and motion content using

Adobe Creative Suite

(Photoshop, Illustrator, and basic video editing tools). Plan, launch, and manage

Facebook and Instagram advertising campaigns

, optimizing for conversions and ROI. Track and analyze performance metrics using

Google Analytics

,

Meta Insights

, and

platform analytics dashboards

to measure the effectiveness of campaigns and identify areas for improvement. Generate

monthly reports

summarizing engagement, reach, conversions, and care-hour traction tied to campaigns. Proofread all content for accuracy, clarity, and tone before publication. Participate in

creative strategy sessions

to test new approaches, channels, and campaign ideas that support user acquisition and retention. Collaborate cross-functionally with the leadership team to align marketing activities with overall growth objectives.

Skills

Proven ability to

develop and execute digital marketing campaigns

with measurable results. Strong understanding of

SEO, SEM, and social algorithms

for optimizing visibility and engagement. Proficiency with

social media management tools

(Hootsuite, Buffer, Later, or similar). Hands-on experience with

Facebook and Instagram Ads Manager

.

Graphic design and basic video editing

skills using Adobe Photoshop, Illustrator, or Canva. Strong data literacy -- ability to

analyze performance data

from Google Analytics, Meta Insights, and use findings to refine strategy. Excellent

storytelling and copywriting

skills to communicate with empathy and impact. Experience in

healthcare, caregiving, or community-based marketing

is an asset. Excellent

proofreading and attention to detail

. Strong interpersonal and

communication skills

, both written and verbal. Self-starter with

creativity, curiosity, and adaptability

in a fast-paced startup environment.

What We Offer

Independent contractor role with

performance-based bonuses

tied to

care hours generated

Potential to grow into

full-time leadership

as Caredara scales Creative freedom to shape the brand voice and outreach strategy The chance to build something meaningful -- and

change how home care works in Canada

Your Goal

We've built the supply side.
Now it's your turn to ignite the

demand side

-- connecting families with the care they deserve and showing them what Caredara can do.

How to Apply

Send your portfolio or examples of your work + a short note on:

"How would you reach 40-60-year-old family caregivers and inspire them to try Caredara?"

hr@caredara.com

Job Type: Fixed term contract
Contract length: 6 months

Pay: From $3,250.00 per month

Work Location: Remote