Job Description

Social Media Campaign Manager - 100% Remote

What is a Social Media Campaign Manager at Yellow Pages?

The Social Media Campaign Manager is responsible for the day-to-day execution and administration of social media campaigns for small and medium-sized businesses for example on Facebook and Instagram. They are accountable for the successful and efficient delivery of multiple campaigns, creation of engaging content for social media channels, quality assurance of all campaign deliverables and excellent customer service.

Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages!
As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

Responsibilities:

Determine overall social media strategy in line with client's marketing goals and YP's product expectations, taking into consideration the client's other products with YP. Deliver quality content that is original and reflective of the client's business. Monitor client's social media channels, respond to messages and comments in a timely manner, and interact with different audiences. Track monthly campaign performance and create reports to present to client on key metrics. Attend monthly touchpoint calls and serve as subject matter expert and educational resource for clients and sales team. Build and manage paid social advertising campaigns in line with client's social goals. Track and record advertising spend and performance to ensure all campaigns are fulfilled on budget. Identify opportunities for advanced advertising features such as Lookalike Audiences, Pixel, Dynamic Ads, and more. Suggest and implement strategies to develop brand awareness and deliver high performing campaign Remain up-to-date on industry trends and platform changes. Help to define and evolve workflow processes, procedures and tools in order to increase team efficiency. Share knowledge with the social and sales team through weekly group meetings and/or regular workshops. Recognize upselling and renewal opportunities within the account and work with sales team to pull necessary data.

Why should you apply for this position?

We bet on everyone potential rather than pressure management We offer training, a flexible benefits package on your first day! We distinguish the most beautiful achievements by awarding prizes or recognition programs We propose to our employees to advance in their career according to their expectations We work from home permanently! Work schedule from Monday to Friday daytime Day one benefits (Insurance, pension plan, and more! )

Qualifications:

Degree level education or equivalent 1 to 3 years related experience in social media, writing, editing, communications or marketing An understanding of digital marketing and social media best practices Comfortable using Facebook's analytics tools, such as Ads Manager and Business Manager, and Instagram's insight tools. Confident explaining complex social media concepts to clients over the phone.

Nice to have:

Excellent written and oral communication skills Ability to manage multiple tasks and priorities High level of organization Speaking and writting in French is an asset
Colleagues you'll love.? A dynamic and collaborative workplace where you can contribute to our story
You are ready to join the Yellow Pages adventure? Send us your resume right now!

About Yellow Pages

We've been in the game since 1908 and we continue to transform to offer our 125 000 clients the best possible products and services.?We foster business relationships between Canadian small-to-medium businesses and their prospective customers. We do this by providing tailored, locally-relevant digital media and marketing solutions designed with both in mind. Over 76% of our revenue is generated by digital solutions.

Job Types: Full-time, Permanent

Pay: $47,000.00-$51,000.00 per year

Additional pay:

Bonus pay
Benefits:

Casual dress Dental care Disability insurance Employee assistance program Extended health care Paid time off RRSP match Store discount Vision care Work from home
Flexible language requirement:

French not required
Schedule:

8 hour shift Monday to Friday
Education:

DCS / DEC (preferred)
Experience:

Marketing: 1 year (required)
Work Location: Remote