We are looking for a Social Media & Influencer Specialist to join one of Canadas hottest luxury jewelry companies! You will play a pivotal role in helping to shape the brands digital presence; building brand awareness and connecting with their online community. The Social Media & Influencer Specialist should have a natural creative eye and a passion for storytelling, being able to not only create content but work with influencers to produce content that aligns with the luxury brand.Responsibilities:
Social Media and Community Management
Have full ownership of content calendars for organic social; TikTok, Instagram and LinkedIn
Post regularly to all social channels and manage the brands online presence
Create and deliver detailed briefs to designers and copywriters as needed
Track and analyze performance metrics; using reports and findings to help drive decisions and strategy
Influencer Management
Help to identify new influencers, negotiating contracts and agreements, ensuring they are a right fit for the brand
Maintain existing relationships with influencers, overseeing the gifting budget and monthly influencer revenue targets
Tracking and reporting on all influencer campaigns
Oversee influencer-generated content to ensure brand consistency and maintain quality
Public Relations
Build and maintain strong relationships with both Canadian and US media outlets, journalists, celebrity stylists and key industry contacts
Source new opportunities for brand collaborations
Act as the liaison between external PR representatives and the brand
Qualifications:
3+ years of experience in a social media and content role
Ability to be both strategic and executional in your day to day responsibilities
Proven experience working with influencers and leading relationships
Strong analytical skills; ability to use social data to impact strategy, drive decisions, and perform key tests
In-depth knowledge of the social media landscape; being able to understand the brands target audience and how to reach them
This role requires 2 days onsite in downtown Toronto, Ontario. Apply now for consideration!