Job Description

Responsible for planning, implementing, and optimizing paid advertising campaigns on various social media platforms. This role requires expertise in leveraging social media channels to achieve marketing and advertising objectives, driving brand awareness, engagement, and conversions.

Key Responsibilities:

Campaign Planning and Strategy:

Develop comprehensive social media advertising strategies aligned with overall marketing goals.

Identify target audiences and create tailored ad campaigns for different segments.

Ad Creation and Copywriting:

Design visually compelling and engaging ad creatives.

Write compelling ad copy that aligns with brand messaging and goals.

Platform Management:

Manage and optimize advertising accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.

Stay updated on platform features, algorithms, and best practices.

Budget Management:

Set, allocate, and manage advertising budgets for various campaigns.

Monitor and adjust spending to maximize return on investment (ROI).

Audience Targeting:

Utilize advanced targeting options to reach specific demographics, interests, and behaviors.

Test and refine audience targeting strategies based on performance data.

Ad Placement and Scheduling:

Determine the most effective ad placements and timings for optimal visibility.

Implement scheduling strategies to reach target audiences at peak times.

Ad Performance Analysis:

Monitor and analyze the performance of advertising campaigns.

Track key metrics such as impressions, clicks, conversions, and cost per acquisition.

A/B Testing:

Conduct A/B testing on ad creatives, copy, and audience segments.

Use test results to refine and optimize campaigns for better performance.

Conversion Tracking:

Implement and monitor conversion tracking to assess the impact of social media advertising on sales and lead generation.

Collaborate with the analytics team to assess attribution models.

Collaboration with Creative Teams:

Work closely with graphic designers, copywriters, and content creators to develop ad content.

Ensure consistency in messaging and branding across all ad creatives.

Stay Updated on Industry Trends:

Keep abreast of industry trends, new ad formats, and emerging technologies.

Implement innovative approaches to enhance campaign effectiveness.

Qualifications:

Bachelor\'s degree in Marketing, Advertising, Business, or a related field.

Proven experience in social media advertising, with a focus on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

Strong understanding of social media advertising principles, algorithms, and best practices.

Proficiency in ad management tools and platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).

Excellent analytical skills and the ability to interpret data to drive decision-making.

Creative mindset with the ability to design compelling ad creatives and write effective ad copy.

Strong project management skills and attention to detail.

Familiarity with A/B testing methodologies and conversion tracking.

Knowledge of digital marketing trends and emerging technologies.

Excellent communication and collaboration skills.

ETET OAKVILLE