Job Description

Social Know How is seeking a candidate who understands how to develop, execute and manage Facebook & Instagram advertising campaigns. The ideal candidate should be detail oriented, a creative marketer that's constantly testing new ads and has ability to interpret the data

Responsibilities:

1. Social Media Ad Campaigns (Primarily on Facebook & Instagram):



Build, launch and test Facebook/Instagram advertising campaigns for clients within various industries.

Collaborate with graphic designer, copywriters, videographers & photographers to help develop engaging social media ad content.

Be 'point person' on social media & digital advertising campaigns for internal team and clients



2. Analytics, Monitoring and Reporting.



Continuously measure and optimize campaign performance and measure against goals (ROI and KPIs)

Analyze campaign results and provide updates, reporting, recommendations and actionable insights to clients and the SKH team.

Apply Google tracking and reporting

Ability to explain Google PPC results to clients



3. Optimize Landing Pages & integrate Google Services



Design and setup dedicated landing pages for Facebook/Instagram lead generation campaigns

Ability to install Facebook base pixel, FB events and google UTM tracking on client websites or landing pages

Setup Facebook & Instagram shops for clients social commerce

Ability to optimize landing pages and troubleshoot within the WordPress platform.

4. Creative & Graphic Design Support:

Assist with creative design strategy for Social Media ads

Provide basic photo touch ups & image resizing to assist graphic designer using Adobe Photoshop/Illustrator

Requirements:

4 years of experience in digital marketing, social media marketing or similar with a focus on Facebook & Instagram Ads. (Agency experience is an asset but not required)

Success in managing social media advertising campaigns and explaining results.

Working Knowledge of Facebook Business Manager, Ads Manager, Google Analytics, Google Data Studio, etc.

Analytical, creative, organized, collaborative and a strong communicator

Weekend Flexibility to ensure ads are performing and reviewed.

Location:

Mainly In Vaughan office (Greater Toronto - Woodbridge)

Remote working days available

Position:

Full Time and Part Time Positions Available