Job Description

WHO IS RATEHUB?

We're a company on a mission. Every single team member, from product & engineering, to sales & marketing, finance, operations and everything in between is obsessed with one thing; helping Canadian's make better financial choices. And we're pretty great at it, too. Via our proprietary digital application platform and our award winning in-house brokerages, we help over 2m Canadians per month make a positive impact on their finances. 365 days a year we deliver our users the best online mortgage experience, personalized credit card options, and cheaper auto, home & life insurance policies than they typically get from their existing financial adviser.

Changing how people make financial choices isn't easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but are always interesting, rewarding and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of teammate to join us and help lead us forward to continued growth.

We're looking for an SEO Strategist to join our growing team (based in downtown Toronto but also open to remote candidates). Reporting to the Business Unit Director for Everyday Banking (EDB), the incumbent will utilize their expertise in Search Engine Optimization (SEO) and serve as the subject matter expert for SEO-related knowledge and EDB products, ensuring Ratehub maintains its SEO dominance. Ideally, the candidate will also have skills in paid marketing, which they can use to provide direction and advice on EDB performance marketing campaigns. This is an ideal opportunity for someone that wants to take greater ownership around SEO strategy and execution for a quickly scaling organization.

YOUR RESPONSIBILITIES

Primary Duties

• Collaborate, strategize & help execute the SEO strategy for EDB
• Perform technical SEO audits to identify on and off-page opportunities, and areas for performance improvement
• Perform keyword research, A/B testing, and competitor audits to identify areas for improvement and opportunities for strategy optimization
• Research and monitor general SEO trends, making recommendations to improve our strategy/tactics as necessary
• Update, refresh and optimize SEO-focused landing page content as needed
• Maintain the EDB blog by refreshing/optimizing existing content and publishing new content designed to establish E.A.T., as well as organic rankings
• Work with the BU Director and freelancers to identify and create quality new E.A.T. and SEO-focused content for the blog
• Utilize Ratehub's Wordpress CMS to build, update and optimize existing content as necessary
• Share learnings, best practices, and guidance within Ratehub's SEO steering committee
• Help develop and set-up the SEO program at Ratehub including best practices, page standards, SEO onboarding documentation and training processes
• Be a constant student of SEO who is applying learnings, best practices, and thought-leadership to his or her work and sharing knowledge with internal teams

YOUR QUALIFICATIONS:

• 3 - 5 years of experience contributing to or managing SEO programs including keyword identification / monitoring, testing, and analysis
• Experience and demonstrated proficiency with SEO tools including SEMRush, Screaming Frog, and Heap Analytics, Google Search Console, Google Analytics is required
• Experience working with CMS (e.g., WordPress) is required
• Analytical competency - comfortable using tools like google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends
• Compelling written and verbal communication skills
• Comfortable taking direction and working in a collaborative environment with other team members
• Comfortable building decks in Google Slides/Powerpoint and presenting when necessary
• Post-secondary education in a related discipline: we value intelligence over relevance
• A resourceful and self-motivated individual, eager to join a fast-growing organization
• Knowledge of financial products not required, but an interest in personal finance is a huge bonus, as is previous experience in the financial or real estate sector
• A strong team player with a caring and attentive attitude
• Ability to communicate effectively in a fast paced environment
• Experience executing and optimizing paid marketing campaigns is preferred but not required
• Strong command of the English language (written)
• Experience running paid marketing campaigns (e.g. Google PPC and Facebook) is ideal but not required

CULTURE FIT

• Fun: You bring your whole self to work and make an effort to contribute to our workplace culture in a positive way
• Do the right thing: You are able to assess both customer and company needs to make good business choices
• Growth mindset: You love to learn and try new things
• Willing to Help: You care about your team members and are willing to help out outside your realm of expertise.
• Impact orientated: You are motivated by results and track to completion

Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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