Job Description

Company Overview: Ontario Bollards/ANNT, a leader in asset protection solutions specializing in high-quality bollards and barriers, is seeking a dynamic and experienced SEO Specialist/PPC & Google Ads Expert to enhance our online presence and drive digital marketing success. : As our in-house SEO Specialist/PPC & Google Ads Expert, you will be responsible for developing and executing strategies that improve our website\'s visibility and search engine ranking. A significant part of your role will focus on managing and optimizing Pay-Per-Click (PPC) advertising campaigns, particularly on Google Ads, while also contributing to other marketing activities such as social media management and content updates. Key Responsibilities:

• Develop and implement effective SEO strategies to improve search engine rankings and website visibility.
• Take charge of PPC advertising campaigns, mainly on Google Ads, ensuring optimal performance and ROI.
• Conduct comprehensive keyword research, competitor analysis, and ongoing SEO performance monitoring.
• Lead efforts in creating, managing, and optimizing paid advertising campaigns across various platforms.
• Work closely with content creators to integrate SEO best practices into content and marketing materials.
• Manage and engage audiences on social media platforms, including content creation and scheduling.
• Regularly update website content, ensuring alignment with our brand and overall marketing objectives.
• Analyze digital marketing data, reporting on campaign performance, and identifying improvement opportunities.

Qualifications:

• Bachelor\xe2\x80\x99s degree in Marketing, Communications, or related field.
• Proven experience in SEO and PPC, especially in managing Google Ads campaigns.
• Proficient in Google Analytics, Google Ads, and other digital marketing tools.
• Strong understanding of current online marketing concepts, strategies, particularly in PPC and SEO.
• Excellent communication skills, both written and verbal.
• Ability to handle multiple projects simultaneously with high integrity and autonomy.

Preferred Skills:

• Experience in social media management and content creation.
• Basic knowledge of HTML/CSS and website administration.
• Familiarity with the construction or public safety industries is an advantage.
• Bilingual (French) would be considered a strong asset.

Benefits:

• Competitive salary and comprehensive benefits package.
• Opportunities for professional development in a supportive and dynamic work environment.

Job Type: Full-time Salary: $60,000.00-$80,000.00 per year Benefits:

• Company events
• Dental care
• Employee assistance program
• Extended health care
• Paid time off
• Vision care
• Work from home

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Georgetown, ON L7G 4S1: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Georgetown, ON L7G 4S1