Job Description

WHO WE ARE:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:
There will never be a typical day at Accenture Song, but that's why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here's a snapshot of your responsibilities:
THE WORK:
Plan, develop and implement strategic development for SEO and GEO campaigns, starting from kick-off and extending thru post-launch and analysis stages.
Adapt to the evolving AI search landscape, embracing new tools and methodologies in AEO, GEO, and generative AI models.
Defining and building keyword/Prompt lists based on clients' objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data.
Performing keywords/Prompt research to identify gaps and new opportunities, preparing and executing on-page optimization strategies and content briefs to achieve organic visibility for our clients.
Perform SEO and GEO audits, providing prioritized recommendations that seamlessly align with a product team's ongoing feature development roadmap.
Prepare website technical audits to identify areas of concerns, prioritize of action items and produce user stories for development sprints.
Reviewing website server logs, crawl reports, and analytics reports to come up with strategies to improve crawl budget and indexation
Reviewing web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps
Stay on top of latest search marketing trends, share findings and resources to help team and management consistently remain updated on high paced developing digital world
Work with the Accenture digital SEO team to help elevate client expectations and share insights and knowledge
Collaborate with internal and client teams to achieve/over-achieve set goals and objectives
Help innovate and develop client search marketing strategy
Utilize media research tools (SEM Rush, Similar Web, Comscore, etc.) and resources to aid in telling the story for the client
Work with Product Managers, UX, Content, and Web Developers to champion and adhere to all SEO best practices
Organize and participate in client presentations and decks delivering reporting of account performance, providing insightful analysis/trends, recommendations and opportunities to meet goals and KPI's
Consistently seek and share with the team innovative ways to help elevate client expectations and goals
Proactively manage client accounts across multi platforms and channels, anticipate issues and develop solution focused recommendations
HERE'S WHAT YOU'LL NEED:
5+ years of hands on SEO experience with enterprise clients
Experience with enterprise level SEO tools (ex: Deepcrawl/Lumar, Conductor, brightedge, Splunk etc.) and Experience with location management platforms like Yext
Agile Experience
Experience with agile methodology, user story production and sprints.
English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
A minimum of a high school diploma or GED is required for this position
BONUS POINTS IF YOU HAVE:
Agile Certification
Excellent communication, relationship building and presentation skills
A curious and innovative mind to help initiate, lead and manage SEO accounts
Strong client relationship skills and ability to manage multiple responsibilities in a fast-paced environment
Passionate about SEO, GEO, data, analytics and technology
Previous experience managing large SEO accounts at a search marketing agency
Team Player - a positive attitude to help build a good relationship with teammates and to help client growth collaboratively
Proven ability to work creatively and analytically in a problem-solving environment
Desire to work in a data driven environment
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.
Role Location Annual Salary Range
British Columbia $61,800 to $159,000
#LI-NA #LI-MP
About Accenture Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services--creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.
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Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Skills Required