Job Description

Position Title: Senior Specialist, On-air Promotion, Marketing and Communications (English Services) (Telework/Hybrid)
Status of Employment: Temporary Long-Term (Fixed Term)
Position Language Requirement: English
Language Skills: English (Reading), English (Speaking), English (Writing)
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date: 2025-11-21 11:59 PM
This is a hybrid role with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.
Job Summary:
Working under the direction of the Senior Manager of Internal Media Planning, and in conjunction with the Communications & Marketing Brand Creative group, Marketing teams and the CBC Media Solutions Group, the Senior Specialist will develop and execute strategic plans for promotional elements on CBC's internal platforms (television, radio and digital) , with the goal of creating maximum awareness of CBC priority programming, building audiences and brand awareness.
An exciting opportunity for a strategic promotions thinker to assist in planning, researching and distributing content in support of CBC programming through CBC's internal platforms, with a specific focus on engaging audiences and achieving network linear and digital objectives, in collaboration with teams across Canada. The Senior Specialist will work collaboratively with the Marketing team to ensure promo priorities and cross promotional strategies are aligned on our internal platforms. Their objective will be to maintain continuity and accuracy of all on-air elements of CBC stations including promos, bugs, lower thirds and reformatted credits. In addition, they will liaise with the Creative Team to ensure successful promo delivery and readiness.
You're equally comfortable in both a highly collaborative environment and working independently. You value diversity of thought and experience and strive to create a work culture that is highly collaborative, inclusive and respectful.
We're looking for a candidate with the following profile:

• 3 - 5 years' experience with creative scheduling within an agency environment and/or major broadcaster.
• Excellent communication skills.
• Independent thinker and problem solver.
• Ability to focus on multiple projects simultaneously.
• Innovative thinker.
• Ability to work well under pressure.
• Good organizational and planning skills.
• Demonstrates initiative and is self-motivated.
• Ability to build strong internal relationships and collaborate.
• Proficient with computer programs (Word, Excel and Powerpoint).
• Knowledge of broadcast procedures and systems such as OnAir and Wide Orbit.
• Ability to understand marketing and communications strategies and how these strategies link to scheduling promotional assets.
• Extensive knowledge of CBC programming on all services (Radio, TV, and cbc.ca).
• Ability to analyze program content and apply marketing principles to strategically position cross-promotion.
• Ability to generate reports on different aspects of our stations including ratings, promo usage and promo availability reports.
• On occasion required to work beyond normal office hours.

Candidates may be subject to skills and knowledge testing.
We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
As part of our recruitment process, candidates who advance to the next
step will be asked to complete a background check. This includes:
A mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.
CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to .
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Primary Location: Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7
Number of Openings: 1
Work Schedule: Full time

Skills Required