Job Description

About the Role

InBeat is hiring a

Senior Social Media Content Strategist

to lead the content strategy for a major new CPG energy brand, backed by one of the world's largest corporations. You will be fully dedicated to this flagship client, working at the intersection of

creativity, strategy, and brand building

.


This is a rare opportunity to

shape the social presence of a brand from day one

--building the calendar, defining the content pillars, and ensuring every piece of creative drives cultural impact and consumer engagement.


You won't be doing this alone: you'll lead strategy for an internal studio team that includes motion designers, graphic designers, video editors, and social media managers. Your role is to set the vision, bring clarity, and ensure the content strategy directly fuels the brand's growth.


Because the brand is

launching in Toronto and expanding into Montreal

, bilingual fluency in

English and French

is essential for ensuring the strategy resonates across both markets.

Key Responsibilities

Develop and own the

social media content strategy

across TikTok, Instagram, YouTube, and emerging platforms. Build and manage a

strategic content calendar

that balances product messaging, cultural relevance, and community engagement. Partner with the internal studio team (designers, editors, social managers) to

translate strategy into high-impact content executions

. Define the

brand voice and creative direction

in both English and French to ensure consistency and resonance. Provide ongoing

analysis and iteration

--reviewing performance data, surfacing insights, and optimizing content for growth. Act as a strategic advisor to both the client and InBeat leadership on

how to scale a CPG brand through social-first storytelling

.

What We're Looking For

5-7+ years of social media and content strategy experience

, ideally within a CPG or consumer brand context. Proven track record of

launching and growing CPG brands

through social media.

Fluency in both English and French

(spoken and written); experience creating bilingual campaigns. Deep expertise in

platform-native storytelling

(TikTok, Instagram, YouTube, etc.). Strong creative instincts paired with analytical rigor--you know what will resonate, and you can prove it with data. Experience leading or guiding a creative team toward executing on strategy. Excellent communication and presentation skills for both internal and client-facing conversations.

Nice-to-Have

Agency background with

hands-on CPG campaign experience

. Experience working with

in-house creative studio teams

. Strong POV on

emerging content formats and cultural trends

.

Why Join Us

Play a pivotal role in

launching a global CPG brand

with scale and impact. Work with a

dedicated studio team at your disposal

--you focus on strategy, they bring it to life. Join InBeat, a leader in influencer and UGC-driven growth, while being

fully embedded with an innovative client

. * Remote-first contractor role with the

opportunity to shape a high-visibility, high-growth account

from day one.