Job Description

About Propellic

Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor--so every teammate can do the best work of their career while shaping the future of travel.

About the role

As a

Senior SEO Manager

at Propellic, you'll serve as the key point of contact for high-value SEO clients, owning project planning, delivery, and results. You'll design strategies that balance SEO fundamentals with GEO and AI-driven visibility, helping our clients stay competitive in a rapidly evolving search landscape.



You'll act as both a client-facing consultant and an internal knowledge expert--someone who can simplify complex ideas, foster strong relationships, and elevate the skills of SEO Managers and new hires.

Key Responsibilities

Strategy & Planning

Craft dual-path strategic roadmaps that align SEO fundamentals with GEO deliverables and AI visibility KPIs. Design creative solutions that meet client business objectives within scope and budget. Research, test, and integrate emerging AI search features (AI Overviews, Generative Search, Google AI Mode, Bing Copilot). Deliver quarterly strategy decks tied directly to client business goals and North Star metrics.

Delivery & Execution

Manage end-to-end SEO deliverables across technical, content, and link-building initiatives. Execute GEO-specific deliverables: AI readiness audits, entity presence analysis, Preferred Source monitoring, and content passage refreshes. Ensure 95%+ on-time delivery and client acceptance of all deliverables. Produce at least one client case study every six months, highlighting measurable SEO and AI-driven results.

Consulting & Client Relationships

Act as the primary point of contact and project manager for assigned accounts. Listen to client goals, align them with deliverables, and proactively pitch new opportunities. Simplify SEO and GEO concepts for client stakeholders, ensuring they understand the value. Support sales with audits, recommendations, and scope expansions. Incorporate GEO/AI insights into every quarterly business review (QBR).

Communication & Project Management

Lead client meetings with agendas, recaps, and proactive updates. Coordinate timelines with Link Building, Paid Media, and other departments. Respond to all client messages within 24 business hours. Share relevant SEO, AI, and travel industry updates regularly.

Team Development & Education

Train and mentor SEO Managers and New Hires on SEO, GEO, and AI best practices. Lead internal workshops on AI tools, embedding workflows, and evolving SEO deliverables. Contribute to the SEO team's knowledge base and run at least two GEO/AI training sessions annually.

Who You Are

5+ years of SEO experience, with strong technical and strategic expertise. 3+ years of agency experience managing multiple simultaneous accounts. Experience with clients in the Travel industry Proven success managing enterprise-level or high-budget accounts. Experience leading client communication and strategy discussions. Deep understanding of organic search fundamentals: technical SEO, content strategy, and link building, as they relate to Organic and AI performance. Curiosity and comfort with emerging AI search trends -- eager to test, learn, and teach. Strong project management skills and attention to detail. A proactive mindset with the ability to educate and influence clients and team members.

What We Offer:

Remote-first flexibility with a high-performing global team. Medical, dental, and vision plans + 5 % 401(k) match (US employees). Generous PTO, company holidays, and an annual week-long destination company retreat Annual budget for professional development and industry conferences. A culture that values experimentation, autonomy, and radical candor.

Work Requirements

Reliable high-speed internet and comfort with virtual collaboration tools. Availability for core work hours around 9a-5p U.S. Central Time. Reasonable accommodations provided for qualified individuals with disabilities.

Commitment to Diversity

Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Application Process:

Initial screening interview Career history & skill interview Skill exam (< 1.5hr) - only three candidates will be asked to perform this step. Reference interviews

Recruitment Notice:

Propellic does not use external recruiters or third-party agencies to reach out to candidates. All communication regarding opportunities with our team will come directly from our internal hiring team using official Propellic channels. If you receive unsolicited contact claiming to be on our behalf, we recommend verifying its legitimacy through our website.