Job Description

Senior Sales Manager - True Wild Distilling, Breaker Box, Roper's Hold Whisky Collective

Location:

Alberta

Reports to:

CEO

About True Wild Distilling

At

True Wild

, we don't just make spirits, we craft stories in every bottle. From the refined charge of

Breaker Box Gin and Vodka

to the rugged spirit of

Roper's Hold Whiskies

, we celebrate Alberta's untamed character and the people who live it every day.

We're driven by curiosity, grit, and a relentless pursuit of excellence. Our team believes in doing things the right way, even if it's the harder way. We're distillers, storytellers, and brand builders shaping how Canadians connect with true, small-batch craft spirits.

We're growing fast across Western Canada and we're looking for a

Sales Manager in

who's ready to roll up their sleeves and help write the next chapter of the True Wild story.

The Role

As our

Sales Manager

, you'll be leading our growth in 2026 -- sharing our spirits, our story, and our passion with retailers, bars, restaurants, and event partners.

This isn't a cookie-cutter sales gig. It's an opportunity to build real relationships, champion local craftsmanship, and help shape how Alberta experiences premium craft spirits.

You'll drive growth for

Breaker Box Vodka and Gin

and

Roper's Hold Whiskies

while keeping your ear to the ground for opportunities to bring future True Wild products to new places and new people.

What You'll Do

Work closely with our sales agency partner's on the ground teams. Being the middle person between them and our CEO. Develop strategies to have impact in new markets. Be the largest driver of revenue growth within the organization. Build and grow retail and on-premise accounts throughout Western Canada Increase distribution, visibility, and sales velocity for

Breaker Box

and

Roper's Hold

. Develop genuine connections with store owners, bar managers, and buyers. Plan and execute activations, tastings, and brand experiences that make people fall in love with True Wild. Track your wins, spot opportunities, and refine your territory plans. Be an ambassador -- not just for our brands, but for Alberta craft spirits as a whole.

Who You Are

You bring

5+ years of sales experience

(beverage alcohol or CPG a plus), but hustle and heart matter more than your resume. You've got an

entrepreneurial mindset

-- you treat your territory like your own business. You're a

storyteller

and a

relationship builder

who can turn a handshake into a partnership. You're

organized, data-aware, and action-oriented

. You love craft spirits, good people, and the energy of being out in the field. You've got a

valid driver's license

, a reliable vehicle, and the flexibility to work the occasional evening or weekend event.

Why Join True Wild

Be part of a

growing Alberta distillery

that's earning its place among Canada's best. Competitive base salary plus

performance-based incentives

.

Mileage allowance

,

benefits package

,

paid time off and company events

.

Career growth

opportunities into senior territory or leadership roles. A chance to work with a tight, passionate crew who take their craft seriously -- but not themselves.

How to Apply

If you're ready to help grow Alberta's next great distilling story -- one pour, one partnership, and one adventure at a time -- we'd love to meet you.

Apply now

and raise a glass to what's next.

Job Type:

Full-time

Job Types: Full-time, Permanent

Pay: From $70,000.00 per year

Benefits:

Company events Dental care Discounted or free food Mileage reimbursement On-site parking Paid time off Store discount Vision care
Work Location: In person