Job Description

Senior Project Manager - Digital Innovation (In-Office - Toronto) Now Brewing - Senior Project Manager! #tobeapartner From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We're looking for a strategic and tech-savvy Digital Innovation Project Manager, Sr. to join our Product, Loyalty & Marketing Operations (PMO) team. In this role, you'll lead cross-functional initiatives that advance our digital and marketing technology capabilities, enabling more personalized, efficient, and impactful customer experiences. As a key driver of digital innovation, you'll ensure our digital channels and marketing technology stack continue to evolve in support of our brand and business goals. You'll play a critical role in enabling smarter paid media strategies (e.g., first-party data-driven targeting), enhancing performance measurement and media attribution (e.g., media mix modeling), and optimizing owned channels like dynamic digital signage and personalized app experiences. This is a unique opportunity to blend strategy, technology, and creativity to shape the future of how Starbucks connects with customers in Canada. As a Senior Project Manager - Digital Innovation, you will: Develop and maintain a digital innovation roadmap aligned with business and marketing objectives. Collaborate with internal teams, agency partners, and media vendors to identify emerging opportunities, assess business impact, and build compelling business cases to secure stakeholder alignment and approvals. Lead end-to-end project management for the implementation of programs & initiatives supporting: Digital Innovation - e.g. dynamic digital signage and personalized app experiences, customer journey mapping Paid Media Optimizations - e.g. CDP/1P Data enabled targeting enhancements Measurement & Attribution - e.g. Media Mix Model Data Implementation - e.g. API Integration Represent Starbucks Canada in North American and Global-led initiatives, providing local insights and ensuring regional needs are considered Partner with the Go-to-Market (GTM) team to operationalize new processes, supporting change management and successful adoption across the organization Serve as a subject matter expert on emerging media tools and technologies, educating internal and external stakeholders on capabilities, best practices, and business value and support training and enablement as needed. Ensure all technologies and implementations adhere to Starbucks privacy, security, and governance standards. We'd love to hear from people with: 5+ years of experience in marketing technology, digital media, advertising operations, or related fields. 3+ years of project management experience, with a track record of leading cross-functional initiatives from concept to execution. Proven experience developing and executing digital innovation roadmaps, including managing proof-of-concept pilots and vendor evaluations. Hands-on experience implementing and optimizing marketing and advertising technologies in complex, cross-functional environments. Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment. Collaborative mindset with the ability to influence and align diverse stakeholders. Solid understanding of the digital media ecosystem, including experience with Demand-Side Platforms (DSPs) such as DV360 or The Trade Desk. Familiarity with Customer Data Platforms (CDPs), ad serving technologies, and audience activation strategies. Knowledge of tagging, data onboarding, and campaign measurement methodologies. Strong written and verbal communication skills, with the ability to present complex ideas clearly to technical and non-technical audiences. Experience supporting training, enablement, or change management initiatives related to new tools or processes. Understanding of privacy, security, and compliance standards related to marketing and customer data, with experience ensuring technology solutions meet internal and external requirements. PMP certification is an asset. Direct experience managing and implementing Adobe Experience Cloud capabilities is an asset.