Job Description

DescriptionJob Overview:We are looking for a dynamic and strategic Senior Product Manager to lead the Execution Strategy of our Renewals Flagship Campaign and other key proactive retention initiatives. This individual will be responsible for developing a strategic plan to proactively reach out to our customers for retention, overseeing and supporting the execution of all related tasks. This includes collaborating with the Senior Strategy Manager to define the appropriate offers for various customer segments, ensuring accurate offer loading, and identifying the most effective channels in collaboration with the Campaigns team. The role involves orchestrating outbound and in-team activities, aiming to target the right customer at the right time with the right tools, thereby enhancing customer retention and satisfaction. The ideal candidate will be highly collaborative, analytically savvy, and an excellent storyteller, capable of driving strategic initiatives to improve customer retention and satisfaction.Key Responsibilities:

• Own the KPI of renewals for our customer base, analyzing performance and providing actionable recommendations
• Lead the execution strategy for the Renewals Flagship Campaign from concept to completion
• Collaborate with the Senior Retention Pricing Strategy Manager to define high-risk and standard-risk customer segments
• Work with Pricing Operations, Campaigns, and Database Management teams to load offers for different customer segments
• Execute campaign communications through various channels such as EDM, SMS, and outbound methods
• Provide ongoing support to channels, managing escalations and ensuring smooth execution
• Develop and maintain retention playbooks and scenarios to target customers effectively
• Define the future mode of operations for retention campaign initiatives
• Own the execution strategy for sub-market cohorts, including trigger-based and geo-fencing campaigns
• Collaborate with data science and AI teams to optimize campaign effectiveness
• Maximize digital adoption through T.com and MyTelus app channels
• Ensure flawless execution of campaigns with no errors or confusion
• Utilize tools like Microsoft Excel, SQL and internal reporting tools like Domo for data analysis and campaign performance review

QualificationsRequired Qualifications:

• Bachelor\'s degree in Business, Marketing, Communications, or a related field; MBA or relevant advanced degree preferred
• 5+ years of experience in product marketing, campaign execution, or a related field
• Strong analytical skills with proficiency in Microsoft Excel and a basic understanding of SQL
• Exceptional collaboration and communication skills, both internally and with customers
• Demonstrated ability to manage complex projects and drive results
• Experience in developing and executing multi-channel marketing campaigns
• Strong storytelling abilities to effectively communicate strategies and insights
• Ability to work in a fast-paced environment and adapt quickly to changing priorities

Preferred Qualifications:

• Experience in the telecom industry or a similar customer-centric field
• Proven track record of improving customer retention rates and executing successful marketing campaigns
• Familiarity with digital channels and maximizing digital adoption

Salary Range: $96,000-$144,000Performance Bonus or Sales Incentive Plan: 15%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more \xe2\x80\xa6

A bit about usWe\xe2\x80\x99re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You\xe2\x80\x99ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We\xe2\x80\x99re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you\xe2\x80\x99re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS\xe2\x80\x99s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Telus