Job Description

Title: Senior Product Manager, OncologyCompany: Ipsen Biopharmaceuticals Canada Inc.:Be part of our dynamic team and take on a key role in the introduction of a new first in class product for a rare liver disorder. Utilize your skills to influence strategic choices and spearhead lead the multi-disciplinary and brand development strategy as we gear up for this thrilling launch.SummaryReporting to the Senior Director, Oncology Business Unit, the Senior Product Manager will develop strategies and tactics for oncology products. Specific areas of focus include brand plan development and implementation, target customer identification and segmentation, development of collateral materials and promotional programs, physician speaker training, and sales force training.Main ResponsibilitiesResponsibilities will include, but are not limited to, the following:Develop and execute strategic brand plans and engagement strategies for oncology products, in alignment with key cross-functional stakeholders (including Medical, Regulatory Affairs, Market Access) that ultimately support unmet patient needs.Lead pre-launch and market development activities.Determine market research needs to understand how to most effectively influence prescribing decisions.Communicate strategic and tactical plans to US and Canadian senior management and the Specialty Sales Force.Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments.Integrate information and data across functions and geographies, as well as external knowledge, to create decisive insights that drive the business forward.Provide support in the management of distribution or channel issuesAnalyze product performance relative to key performance initiatives and adjust plans as necessarySupport forecasting and pricing teams.Develop focused tactical plans relative to the strategic priorities for the brands, including relevant key performance indicatorsLead the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.Develop and maintain Key Opinion Leader (KOL) connections and invest in field time with sales representative to hear first-hand what the situation is with physicians, and utilize insights to inform the brand plans.Create a culture of breakthrough thinking and pragmatic experimentation across the organization.View situations or systems from multiple perspectives to ensure all angles are thoroughly examined and pertinent information acquired.Determine effective marketing communication channels to meet brand plan goalsKnowledge, abilities & experienceBachelor degree is required.Master degree, preferably in business (MBA) or health sciences is preferredMinimum of 5 years of experience in the biotechnology or pharmaceutical industry is preferred.Minimum of 2 years\xe2\x80\x99 experience in sales, preferably specialty care4 years\xe2\x80\x99 progressive marketing or related experience preferred.Specialty product marketing experience is an asset.Experience in oncology an asset.Experience in a start-up or part of an expansion sales force preferredBilingualism (English and French) an asset\xe2\x80\x8bCompetencies, Skills and Abilities:Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision-making of internal and external stakeholders.Knowledge of pharmaceutical legal, regulatory, and medical processes required.Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.Good collaboration and agency management skills.Strong team-building skills and a team-oriented approach.Strong written and oral communication skills.Strong presentation and facilitation skills.Ability to develop consistent, well-supported, competitive strategies.Proven leadership, strategic, and analytical abilities.Demonstrated project management skills and proven ability to manage multiple priorities in a fast-paced environment.Proven skills in strategic planning and product launches.Acts with a high sense of urgency.Adaptability and strong advocate of change.Ability to travel occasionally.Thank you for considering Ipsen as an employer of choice. We wish you all the best with your application.

Ipsen