Job Description

Senior PR Specialist (Senior Publicist), Food & Lifestyle

Changing the world, one book at a time.

As a team of dedicated book-loving professionals, we discover, shape, and share content that nurtures thoughts, dreams, and conversations around the globe, ensuring that both new and established voices are heard.

As one of Canada\'s Top Employers, Great Toronto\'s Top Employers, and Canada\'s Most Admired Corporate Cultures, our extensive range of people-centric policies and programs such as our generous paid time off policies, flexible work environment, expanded mental wellness benefits are why we stand out across the board as one of the country\'s best places to work. to learn more about our programs and benefits.

We are actively seeking to add team members from communities with lived experiences of marginalization and underrepresentation. We respect and value each individual and are committed to creating a more diverse team and establishing a culture of belonging. If you self-identify as Black, Indigenous, a person of colour, a member of the LGBTQIA2S+ community or another marginalized group, we strongly encourage you to apply.

Our Food and Lifestyle team is looking for a creative and collaborative PR pro.

Are you looking to bring together your stellar PR skills and your passion for food? Do you dream about working with authors like Yotam Ottolenghi, Claire Saffitz, and Jillian Harris? Do you love the thought of collaborating with restaurants on \xe2\x80\x9cone night only\xe2\x80\x9d dinners, and pitching the hottest new cookbook to media? If you answered yes to some (or all) of these questions, we invite you to apply for this exciting opportunity, you might have found your next role.

Your contribution to the story:

Reporting to the Associate Director, Lifestyle Marketing, you will create and execute PR campaigns for all lifestyle books and cookbooks published and distributed by Penguin Random House Canada.

You will work collaboratively with publishing, sales, and marketing colleagues to generate awareness, reach targeted audiences, support book sales, and provide exemplary author care.

What you\'ll do:

• Plan and execute publicity campaigns that generate awareness and drive sales for our cookbook and lifestyle authors.
• Create compelling pitches to secure media and online coverage and interviews for a wide range of emerging and established authors across our cooking and lifestyle categories.
• Work with partners (and seek out new ones) in the food, lifestyle, and book world to create memorable consumer-facing events.
• Coordinate all aspects of author promotional tours and escort authors as needed.
• Work closely with authors (and their teams, when applicable), leading meetings, aligning with their own brand strategies, and preparing them for appearances with talking points and media training.
• Work alongside your colleagues in Marketing to ensure that all campaign and promotional plans and messaging are complementary and targeted.
• This role will require some travel within Toronto for author events and author escorting which may include evening and weekend events.

Experience and knowledge you\'ll bring (qualifications):

• At least 4 years of experience in public relations or a related field. Have more experience? Please consider applying as we\'re open to adapting the role to the depth of experience you\'ll bring.
• Demonstrated success working with traditional and non-traditional Canadian media channels.
• Experience planning events, coordinating media tours, and escorting talent.
• A continuously developing network of media and influencer contacts.
• Proven ability to build effective end-to-end publicity campaigns.
• A passion and interest in food and the culinary scene in Canada.
• Professionalism and excellent client care.
• Ability to prioritize multiple projects and tasks to meet deadlines.
• Collaboration and great relationship management skills.
• Project management skills, and the ability to build out a media schedule.
• Proficiency with Microsoft Office Suite and collaborative digital tools including Microsoft Teams, Asana, Google Docs, etc.
• Experience using Cision, Muckrack, Meltwater, is considered a bonus.
• An inclusive approach, supported by a proven ability to collaborate with people from across a wide range of diverse backgrounds.
• Enhanced knowledge, awareness, and experience with the culture and history of any community that has faced marginalization is considered a plus.

Candidates must be within commuting distance of Toronto. Our beautiful offices are open and we are currently working in a flexible/hybrid work model.

Interested candidates should submit a cover letter and their resume by March 5, 2023. Does this role sound like a dream job but you don\'t meet all of the requirements? Please consider applying. We will review your application. Use your cover letter to outline your interest, your passion for food and lifestyle publications, and why this is the right role for you.

We appreciate the interest of all applicants; however, only those candidates selected for an interview will be contacted.

Please contact Human Resources at hrcanada@penguinrandomhouse.com or 416-364-4449 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

Date: Feb 21, 2023

Location:

Toronto, ON, CA, M5V 3B6

Penguin Random House