Job Description

AdFarm, a 35+-year-old Agri-Marketing business whose PURPOSE is to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave\xe2\x80\x94towards our clients, suppliers, connections, and of course, our fellow AdFarmers. We all work together to bridge the gap between producer and consumer. We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. If you want to belong to a team that does that well every day, this company\xe2\x80\x99s a great fit for you. Our clients range from crop and crop chemical, nutrition & protection to technology, sustainability, food & animal health. If you have experience working with this type of client \xe2\x80\x93 or want that experience \xe2\x80\x93 this role will be a great fit. You will love it here if you follow these GUIDEPOSTS: Are you being agile? Responding quickly to changes\xe2\x80\x94from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well\xe2\x80\x94on time and on budget. Developing and following processes that allow for even greater effectiveness. Are you being smart? Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clients\xe2\x80\x94and our communications industry. Are you being helpful? Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise. As the Senior PR & Content Specialist you\xe2\x80\x99ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Trends
• Execution
• Analysis & Recommendations
• Strategy
• Collaboration

• Implement and oversee integrated approach to content strategy \xe2\x80\x93 from matrix development to templates, best practices, process flow of publishing cycle
• Create and maintain content style guides, voice and mindset guides, quality checklists
• Collaborate with content analysts and Account Management to ensure overall performance and ROI
• Deliver senior-level PR support to clients

• Bachelor\xe2\x80\x99s Degree, focus in Agricultural Communications, Marketing, Journalism or similar
• Exceptional writing ability including technical, feature, promotional and social media copy
• Strong project management skills, with the ability to manage concurrent projects and deadlines
• Time management and organization
• Agency experience an asset
• Agriculture knowledge a very strong asset
• Writing and editing in CP Style
• Experience working in PM tools is an asset
• Knowledge of Meltwater or Sprout Social
• Ability to upload and optimize content to websites (WordPress)
• Basic knowledge of SEO concepts
• Proficient across all major social media channels (organic and paid)
• Team player and a critical thinker