Job Description

Company Overview

Our Values
At TD we\'re guided by our purpose is to enrich the lives of our customers, communities and colleagues, and share a set of values that shape our culture and guide our behavior. In exchange for how our colleagues show up to help TD succeed, we are committed to delivering a colleague experience grounded in Impact, Growth and a Culture of Care. No matter where you work across TD, we empower you to make an impact at work and in your community, explore and grow your career and be part of our caring and inclusive culture.

Making Your Well-being a Priority
A caring and supportive culture that promotes colleague well-being is core to who we are. At TD, we focus on total well-being with extensive programs to help colleagues assess, manage, and improve their well-being across four core pillars - physical, financial, social and mental/emotional. In addition, we champion a safe, inclusive and supportive work environment to help colleagues feel a sense of belonging, and supported in their personal and professional growth. Through our focus on total well-being, we know that we can help our colleagues thrive, contribute to our culture of care, and support better business outcomes \xe2\x80\xa6 because when colleagues feel their best, they\'re more likely to do their best.

Our Total Rewards Package
Our Total Rewards package reflects the investment we make in our colleagues to help them, and their families achieve their well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits including medical, dental, vision & mental health coverage, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

How We Work
At TD, we believe in-person connections fuel collaboration and collective creativity. Our workplace experience empowers colleagues to do great work side-by-side at TD locations, while offering flexibility to work remotely where it makes sense for the work and team. Our teams work in one of three workplace models: hybrid, onsite and primarily remote. Wherever our colleagues are working, they\'ll always have access to the TD community and experience our culture of care.

Who We Are
TD is one of the world\'s leading global financial institutions and is the fifth largest bank in North America by branches. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues. TD is a customer obsessed organization, and we are deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you\'ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we\'re here to support you towards your goals. As an organization, we keep growing - and so will you.

Department Overview

The Digital Channels is one of our key distribution channels. The Digital Channels has a global mandate and an enterprise-wide strategy for the Digital Channels across TDBG. The aim of the channel is to deliver an exceptional, seamless and effortless experience for customers and clients who manage their finances online. The Digital Channels is accountable for the digital strategy, customer experience and distribution of products and services across businesses.

Digital Channels Insights provides actionable insights through data analysis across several lines of business and functional groups including but not limited to product development, project management, digital marketing, and several other strategic partners.

Job Requirements

What can you bring to TD? Share your credentials, but your relevant experience and knowledge can be just as likely to get our attention. It helps if you have:

• Undergraduate university degree in business, statistics or analytically-based discipline, or equivalent experience; having a post graduate degree would be an asset.
• Minimum of 3 years relevant experience and proficiency with Web Analytics Reporting Tools such as Adobe Analytics, Google Analytics, Coremetrics or WebTrends.
• Experienced in the use of industry leading web optimization software, such as Adobe Target, VWO, Optimizely, or equivalent.
• Experienced in the use of Segmentation software such as Adobe Audience Manager or Google Marketing Platform (formerly DoubleClick).
• Advanced skills in all Microsoft Office Software for the creation of management reports, presentations, and analysis.
• Deep knowledge of digital experience and knowledge of segmentation and behavioral targeting.
• Conceptual thinker with excellent analytical, logical, and organizational skills.
• A strong focus on attention to detail to produce high quality, accurate and timely deliverables to meet deadlines are also required.
• Ability to work independently, as well as exercising strong interpersonal skills to work well in a team environment as a contributing member of the team.
• Ability to prioritize competing requests / multiple tasks in deadline driven environment.
• Excellent verbal and written business communications skills; experience delivering written & verbal presentations of analyses & recommendations to senior management

Hours

37.5

Job Details

Reporting to the Manager, Digital Personalization, the Senior Personalization Analyst will be responsible for understanding customers online behaviours, recognizing their digital needs and goals, and measuring their success.

The Personalization Analyst will champion and lead online Personalization initiatives, including A/B and multi-variant testing, segmentation and targeting programs. The position will ensure the programs deliver value and improve the client experience across all TD web and mobile properties. As well, this role will plan, prioritize and manage the execution of effective and actionable Personalization initiatives across the sites as well as oversee the effective measurement and reporting of activities. The position also works with business stakeholders to gather requirements, facilitate test campaigns and provide feedback.

Additional accountabilities include the following:

• Analyze and report on metrics, identify trends, issues and opportunities to improve online sales, site performance and overall user experience and will ensure the value of digital data and insights is well understood by the Digital Channels and its key stakeholders.
• Contribute to the strategic thinking and roadmap development of the Personalization program, analyze results and form recommendations that inform business strategy and transformation.
• Provide Subject-Matter-Expertise to create and execute a world-class online Personalization strategy for TDBG, ensuring it evolves over time to reflect the changing needs of the business.
• Responsible for the effectiveness of Personalization projects to deliver business value and improve the customer experience, as well as identifying opportunities for future site improvements.
• Engage with key stakeholders in an agile work environment to define and manage initiatives through the definition of KPIs & website metrics, as well as reporting requirements by engaging with partners in and outside of the channel.
• Analyze data and reports in order to identify issues as well as revenue generating and cost reduction opportunities, which improve online sales, site performance and overall user experience, ultimately leading to an increase in ROI.
• Prepare A/B & multi-variant test, segmentation and behavioral targeting plans, manage execution of the plans, analyze results and recommend actions.
• Identify trends, draw conclusions and make actionable recommendations to key stakeholders within the organization.
• Provide value added analysis to answer questions and anticipate the needs of the Digital Channels teams.
• Create presentations for senior management that clearly and concisely present analysis and recommendations.
• Stay abreast of industry trends and innovations to drive new initiatives that contribute to business goals

Workplace Model

Hybrid

Inclusiveness

Our Commitment to Diversity, Equity, and Inclusion
At TD, we\'re committed to fostering an environment where all colleagues are encouraged to bring their authentic selves to work, experience equitable opportunities, and feel respected and supported. We\'re dedicated to building an inclusive workforce that reflects the diversity of the customers and the communities in which we live and serve.

How We\'re Helping Make an Impact in Communities
TD has a long-standing commitment to help drive progress towards a more inclusive and sustainable future. That\'s why we launched the TD Ready Commitment in 2018, now a multi-year North American initiative. Under the TD Ready Commitment, we are targeting a total of $1 billion by 2030 in community giving four key, interconnected drivers of change: Financial Security, Vibrant Planet, Connected Communities, and Better Health. It\'s our goal to help support change, nurture progress, and contribute to making the world a better, more inclusive place for our customers, colleagues, and communities.

Accommodation
Your accessibility is important to us. Please let us know if you\'d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Additional Information

To succeed in this role, you:

• Will be naturally inclined to take the initiative on projects.
• Will have an entrepreneurial drive that will allow you to create/complete what does not currently exist.
• Have an online strategy background that will inform your advocacy and selling skills - you must be persuasive and collaborative.
• Will be patient yet able to manage rapidly escalating pace of change within the bank.

Business Line

Corporate

Job Category - Primary

Technology Solutions

Job Category(s)

Technology Solutions

Job Family

Business Mgmt, Strategy & Governance

Time Type

Full Time

Employment Type

Regular

Pay Details

We\'re committed to providing fair and equitable compensation to all our colleagues. As a candidate, we encourage you to have an open dialogue with your recruiter and ask compensation related questions, including pay details for this role.

TD Bank