Job Description

Overview:

Job Title:

Paid Social Specialist

Location:

Toronto, ON (Hybrid)

Company:

True Media Canada

Job Type:

Full-Time, Permanent

Reports To:

Director, Paid Social

Company Overview:

True Media Canada is a premier strategic media agency that specializes in delivering innovative, data-driven solutions to drive measurable results. With an in-depth understanding of consumer behavior, market trends, and cutting-edge media technologies, we craft impactful campaigns that effectively connect brands with their target audiences. Our collaborative, insights-driven approach ensures that every media investment is optimized to achieve maximum impact. At True Media Canada, we value curiosity, adaptability, and a commitment to excellence, positioning ourselves as a trusted partner for leading brands across industries.

Job Overview:

The Paid Social Specialist is responsible for the day-to-day management, implementation, and optimization of paid social media campaigns. This role focuses on executing strategic, data-driven campaigns across platforms including Facebook, Instagram, LinkedIn, Twitter, and emerging social media channels. The ideal candidate brings an analytical mindset, creative problem-solving skills, and a passion for staying ahead of industry trends.



Key Responsibilities

(Other duties may be assigned as required.)

Manage and monitor activation, pacing, and performance of paid social media campaigns across multiple platforms. Optimize campaign performance through consistent testing, audience segmentation, and performance analysis. Collaborate with the Director, Paid Social to review campaign progress, recommend enhancements, and ensure client KPIs are met. Create and deliver customized performance reports, providing meaningful insights and recommendations. Develop strategic POVs and campaign recommendations for assigned accounts. Participate in new business efforts by contributing to research, platform strategy, and paid social expertise. Support implementation and evaluation of emerging platforms and tools in collaboration with leadership.

Qualifications:

4+ years of relevant work experience in paid social media or digital campaign management. At least 3-4 years of hands-on experience managing campaigns within an agency setting in Toronto is preferred. Proficient with social platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, and YouTube. Familiarity with campaign tracking pixels and third-party ad technology. Demonstrated ability to balance both brand and direct-response campaign strategies. Strong analytical skills with a data-first mindset. Self-starter with the ability to manage multiple priorities in a fast-paced, collaborative environment. Strong verbal and written communication skills.

Education & Experience:

Bachelor's degree in Advertising, Marketing, Communications, or a related field preferred. Equivalent professional experience in media planning or agency roles may be considered in lieu of formal education.

Why True Media Canada?

At True Media Canada, we foster a collaborative, forward-thinking environment where creativity, innovation, and client success are paramount. Join our dynamic team and contribute to shaping the future of media strategy.