Job Description

BettingJobs is currently recruiting for a leading iGaming supplier. This client is looking to hire a Senior Marketing Manager to join their team based in Toronto.
Key Responsibilities

• Develop and execute localized marketing strategies to drive growth in Ontario
• Manage the day-to-day performance of CRM, content, and acquisition campaigns
• Work closely with the organic social, creative, and PR teams to deliver cohesive brand messaging
• Oversee partnerships and activations
• Collaborate with compliance and legal teams to ensure AGCO/iGaming Ontario requirements are met
• Analyse and report on key campaign KPIs
• Support go-to-market strategy for promotions, launches, and seasonal campaigns
• Brief and manage agencies, designers, and freelancers as needed
• Own the regional marketing calendar and align with central teams on budget and priorities

Requirements:

• 4+ years of marketing experience, ideally in iGaming, sports betting, or regulated digital industries
• Strong knowledge of the Ontario iGaming market, including AGCO and iGO requirements
• Proven success managing cross-functional campaigns and coordinating teams
• Comfortable working in fast-paced, startup-like environments
• Experience with tools like Google Analytics, Meta Ads, CRM platforms
• Strong communication and project management skills
• Based in or near Toronto, with flexibility for in-person events when needed

Nice to Have

• Experience with influencer/creator partnerships
• Familiarity with organic social and short-form content trends
• Sports fandom (CFL/NHL especially!)

Skills Required