Senior Marketing Manager

Toronto, ON, Canada

Job Description

BettingJobs is currently recruiting for a leading iGaming supplier. This client is looking to hire a Senior Marketing Manager to join their team based in Toronto.
Key Responsibilities

  • Develop and execute localized marketing strategies to drive growth in Ontario
  • Manage the day-to-day performance of CRM, content, and acquisition campaigns
  • Work closely with the organic social, creative, and PR teams to deliver cohesive brand messaging
  • Oversee partnerships and activations
  • Collaborate with compliance and legal teams to ensure AGCO/iGaming Ontario requirements are met
  • Analyse and report on key campaign KPIs
  • Support go-to-market strategy for promotions, launches, and seasonal campaigns
  • Brief and manage agencies, designers, and freelancers as needed
  • Own the regional marketing calendar and align with central teams on budget and priorities
Requirements:
  • 4+ years of marketing experience, ideally in iGaming, sports betting, or regulated digital industries
  • Strong knowledge of the Ontario iGaming market, including AGCO and iGO requirements
  • Proven success managing cross-functional campaigns and coordinating teams
  • Comfortable working in fast-paced, startup-like environments
  • Experience with tools like Google Analytics, Meta Ads, CRM platforms
  • Strong communication and project management skills
  • Based in or near Toronto, with flexibility for in-person events when needed
Nice to Have
  • Experience with influencer/creator partnerships
  • Familiarity with organic social and short-form content trends
  • Sports fandom (CFL/NHL especially!)

Skills Required

PR
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Job Detail

  • Job Id
    JD2967906
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned