Job Description

Senior Marketing Manager About Indeed Laboratories Proudly Canadian, when Indeed Labs launched in 2010, their goal was to bring high-quality formulas, not just one ingredient, to deliver the results that consumers were looking for. That\xe2\x80\x99s why their award-winning Nanoblur was their very first product, capturing global attention with the revolutionary formula. Nanoblur delivers instant results, creating a brand new category, and there\xe2\x80\x99s still nothing else quite like it on the market. The goal was to make people feel comfortable showing their real skin, both in front of HD cameras and in real life. Nanoblur showed customers what it meant to be a highly targeted skincare line with transparency and accessible pricing. Since then, Indeed Labs has created an entire line of highly effective, award-winning and science-backed skincare products that deliver real results to real people. From sensitive skin, to age spots, to moisture loss and wrinkles, Indeed Labs products are designed to meet the different skin concerns of people and empower them to define their own beauty. Indeed Labs is on a mission to change the skincare game by being honest, clean, affordable, accessible and effective. To learn more about us, please visit our website or LinkedIn. If you\xe2\x80\x99re interested in the opportunity below and have the right skills, we invite you to apply! The Opportunity Indeed Labs is growing, and is a team of beauty enthusiasts who work hard yet like to have fun; that\xe2\x80\x99s how we define ourselves! We are currently recruiting for a Senior Marketing Manager on a full-time permanent basis. Reporting to the VP, of Sales & Marketing, the successful candidate will be an integral member of the Creative team. Indeed Labs is looking for someone who has exceptional communication skills, can develop creative and effective marketing strategies, is detail oriented, sets high standards, and has stellar leadership skills. In this role, you will develop and execute the global marketing strategy of our brands - Indeed Labs and pH-In. The ideal candidate has previous experience in implementing local and global brand and marketing strategies and campaigns from a 360-degree perspective that drives results across all channels. You have strong knowledge of industry best practices and trends in the skincare industry and excellent relationship management and leadership skills. The successful candidate is able to roll up their sleeves to execute the strategy, work independently, has strong technical and analytical skills, has an eye for all things beautiful, is customer-focused, and has a passion for the beauty industry in a start-up environment. This is an in-office position, based out of the Toronto, ON (118 Avenue Rd) office. At Indeed Labs, we do offer flexible work options based on business needs and demands. You will be required to travel within GTA and other cities in Canada and USA, from time to time based on your duties. What you\xe2\x80\x99ll be doing: - Develop and execute the global marketing strategy for the company, including digital advertising on platforms such as Meta (Facebook) and Google
- Be hands-on with the marketing strategy execution and related creative direction of the Indeed Labs and pH-In brand
- Conduct market research to identify trends and opportunities for growth
- Work closely with the product development team to ensure that marketing initiatives are aligned with product launches
- Develop and implement effective brand campaigns that drive engagement and sales
- Plan and execute global advertising campaigns across multiple channels, including social media, display, and search advertising
- Develop and maintain strong relationships with key stakeholders, including retailers, influencers, and media outlets
- Manage the company\'s social media presence across multiple platforms
- Write and oversee the copywriting of all marketing materials, including product descriptions, ad copy, and website content
- Develop and execute SEO strategies to increase the company\'s visibility in search results
- Provide creative direction and oversee the development of all marketing materials, including advertising, packaging, and in-store displays
- Analyze and report on the performance of marketing initiatives, using data to make informed decisions about future campaigns
- Manage a team of marketing professionals, providing guidance and support to ensure that they are meeting their objectives Your experience: - Bachelor\'s degree in Marketing, Communications, or a related field
- Master\xe2\x80\x99s degree in business or related field (nice to have)
- 7+ years of experience in marketing, preferably in the skincare industry
- Proven track record of creating and executing successful marketing campaigns that drive brand awareness, engagement, and revenue growth in the CPG/beauty/skincare industry
- Extensive experience in digital advertising, including Meta (Facebook) and Google advertising
- Working in a start-up fast-paced environment with the can-do attitude
- Strong understanding of social media platforms and how to use them to drive engagement and sales
- Excellent copywriting skills, with the ability to write engaging and effective marketing copy
- Strong leadership and team management skills
- Ability to work independently and as part of a team
- Strong analytical skills, with the ability to use data to make informed decisions
- Experience in creative direction and strategy
- Ability to manage multiple projects and priorities in a fast-paced environment Indeed Labs is an equal-opportunity employer, that highly values your diverse backgrounds, experiences, and perspectives. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request at any time during the recruitment process to individuals who self-identify as having a disability or special need. Job Type: Full-time