Job Description

With us, it\'s always about people

Innovation, excellence, integrity and determination are just some of the core values on which Carmichael is founded. These enduring values serve as guiding principles that have allowed us to thrive as a service provider of HVAC thermal systems for 100 years.

Being part of the Carmichael family translates into endless opportunities to learn and achieve tremendous personal growth. And what\'s more, we give you carte blanche to apply what you learn so that you can in turn perfect and continuously improve it.

Carmichael is a place where your experience will be valued and respected. If you\'ve ever tasted success and are hungry for more, Carmichael is the perfect place to satisfy your appetite for success.

The Director of Marketing is responsible for the promotional activities of all Carmichael services, image, and mission statements. This individual will serve as the subject matter expert in all marketing-related activities through various channels with the objective of driving sales and growing market shares.

Job Duties

• Initiate research, development, and implementation of new marketing programs, including direct email, corporate sales, Internet marketing, conventions, workshops, advertisements, sales tools and other initiatives.
• Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings.
• Develop and promote branding initiatives consistent with Carmichael\xe2\x80\x99s business goals and objectives.
• Maximize brand value through the development of communication strategies.
• Ensure all service, and other offerings conform to brand identity; conduct ongoing brand management.
• Develop and oversee advertising and promotion activities, including print, radio, online, and direct email.
• Collaborate with sales and operations personnel on sales forecasts, targeted markets and penetration strategies.
• Execute tactical marketing plans and programs to support sales and revenue objectives.
• Work with outsourced designers, writers, editors and other creative outlets to produce marketing content in accordance with brand messages.
• Develop marketing plans within budget requirements.
• Provide support and tools to Sales Representatives and Account Managers that will drive sales within their areas.
• Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Assess the financial returns for special campaigns and promotions.
• Design and attend relevant trade show and convention appearances in order to build relationships and promote the organization\'s initiatives.
• Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.

• University degree in Marketing required.
• 15 years of direct work experience in a marketing management capacity.
• Excellent understanding and working knowledge with brand building and brand management.
• Knowledge of the HVAC/Trades services industry.
• Financial acumen to make sound business decisions.
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines.
• Excellent written and verbal communication skills.
• Energetic, self-motivated, and results oriented.
• Proven team player who is both flexible and adaptable.
• Strong writing, content development and editing skills.

• Travel required.
• Ability to attend and conduct presentations.
• Remote work.
• Nights and weekends events.

Carmichael Engineering / Ingenierie Carmichael