Job Description

Who are Nine Locks?

Founded in 2015, Nine Locks Brewing Company is based in Dartmouth, NS. In the few short years since opening, we've quickly grown to be Nova Scotia's top-selling craft brewery, with our growth and success attributed to our award-winning product lineup, fiercely loyal fans, and, most importantly, our world-class team. Committed to quality, we're proud to say that we only ever brew in small batches using all-natural ingredients - and never any compromises.

Primary Focus:

Senior Marketing Manager is responsible for the marketing strategies to promote the Nine Locks brand(s). Accountable for brand strategy and development, media planning, purchasing media, campaign planning and execution, ad development, sponsorship and event management and all aspects social media including planning, purchasing, and content creation.

Key Responsibilities:

Creatively develops and maintains all Nine Locks' brands by planning and executing marketing including media buying, creative development, and creative execution. Oversees product names and packaging design, ensuring ongoing market penetration Oversees social media strategy including website design and maintenance Works and collaborates with sales staff and other team members on events and trade shows. Executes marketing plans including media buying, creative development, and campaign execution Manages social media strategy, planning, content creation, and responses to customer inquiries Manges the development of marketing promotional support materials, including sales collateral, retail signage, and merchandising Manages the development of graphic design for products Manges external marketing partners including external marketing agencies

Education & Certifications:

Bachelor's Degree in Marketing, Advertising, Communications, or equivalent experience Design education is recommended

Experience:

7 - 10 years of related experience in marketing in brand strategy, content creation, media planning, and social media management Prior experience in graphic design is an asset

Policies & Compliance:

Knowledge of NSLC marketing policies Familiarity with Canadian food labeling requirements Adherence to effective marketing and communications practices

Physical Effort:

Occasional event set-up and tear down (10-50 lbs) Occasional delivery of promotional materials (0-20 lbs)

Equipment & Skills:

Mac Computer - Advanced Adobe Creative Suite - Advanced Microsoft Office - Advanced Social Media Platforms - Advanced

Working Conditions:

Frequent deadlines and occasional disruptions Occasional conflicting demands and project adjustments

Internal & External Contacts:

Internal: General Manager, Brew Master, Plant Manager, Retail Managers, Sales Team, Ownership External: Ad agency partners, media partners, suppliers, sponsorship partners, customers, liquor/partner stores

Working at Nine Locks

Join us at Nine Locks and you will be part of an amazing team with a great company culture. We offer a competitive salary package plus a comprehensive benefit package which includes medical/dental, disability, vacation and Registered Retirement Savings Plan. As well we provide our employees with a lucrative plan for Nine Locks Beverages and Merchandise.

Job Type: Full-time

Pay: $80,000.00-$100,000.00 per year

Benefits:

Casual dress Company events Dental care Disability insurance Extended health care Life insurance On-site parking Paid time off RRSP match Store discount Vision care
Ability to commute/relocate:

Dartmouth, NS B2X 2C3: reliably commute or plan to relocate before starting work (required)
Experience:

Marketing: 7 years (required)
Work Location: In person

Application deadline: 2025-01-25
Expected start date: 2025-09-29