The Cards Marketing team is seeking an experienced Senior Marketing Manager to manage, adapt and grow acquisition performance for the Credit Cards portfolio. This individual will champion performance marketing and support the affiliate channel for the Credit Cards business through an intimate understanding of digital channel performance, best in class marketing strategies, and proactive decision making. Striving to effectively invest each marketing dollar, this individual will leverage analytical decision making to design solutions that resonate and invoke action with prospective customers. We need a proven leader who is equally comfortable presenting to senior leaders, or diving into the details to ensure execution excellence of highly complex marketing programs.
What will you do?
Lead the development of strategic marketing plans to support the full spectrum of retail Credit Card products for RBC including Avion, ION, Cash Back, and Borrowing portfolios
Work closely with partners to translate annual business objectives, and audience insights into go-to market strategies that position RBC as a leader in the credit card category and deliver upon desired results
Understand and advocate for the portfolio's unique needs and behaviours in the development of relevant offer strategies, communications strategies and channel marketing plans
Continue to explore and spearhead new ways to identify and develop relevant creative that connects with potential clients and reach them in cost efficient channels
Work closely with digital marketing partners to identify opportunities to integrate messaging and solutions to the shared customer segments to drive efficient acquisition
What do you need to succeed?
Must-have
7+ years marketing experience, preferably with experience in digital and social marketing
Strategic marketing plan development and comfort influencing/presenting to large groups including senior leadership
Demonstrated ability to formulate clear, testable hypotheses to address business challenges or opportunities, and work cross functionally to design experiments to validate them
Analytical, detail oriented nature with experience using data to develop marketing insights, strategies and action
Understanding of both programmatic media and experience with media planning & execution Experience in planning, executing and tracking multi-million dollar marketing budgets
Creative eye combined with a keen eye for detail
Strong relationship skills, and an ability to work effectively in a highly collaborative organization
Nice-to-have
FI experience an asset and/or experience in large matrix organizations
Experience in affiliate marketing model and best practices
Understanding of both Media planning/execution experience or understand
A drive for performance and results from themselves and their team members
Collaborative skills that works with partnerships to create more effective outcomes
What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
Leaders who support your development through coaching and managing opportunities
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills
Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
Toronto
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-08-01
Application Deadline:
2025-08-15
Note
Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
I
nclusion
and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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