Job Description

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Senior Marketing Coordinator

Edmonton, AB, Canada

Full Time

Marketing, Land Development

Experienced

Do you want an exciting opportunity, a rewarding career, a sense of purpose, and the chance to connect with others? We are adding a talented individual to our team\xe2\x80\xa6it could be YOU!

Senior Marketing Coordinator

This role provides marketing support for a variety of marketing activities, including tactical planning and delivery, engagement with strategic partners, budget tracking, as well as managing the delivery of several key projects. This role will work directly with operational staff, as well as with various vendors to realize tactical delivery.

What will you do?

Research and Analysis

• Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
• Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key decisions.
• Leading tracking, analysis and performance reporting of campaign and web analytics.

Brand Activation

• Supporting the development and implementation of brand activation plans.
• Managing storytelling and expression of the brand to extend reach and impact.
• Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

Digital Marketing

• Collaboratively supporting websites under the division, including researching, creating, and publishing website content.
• Working with the MarTech and Growth Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
• Overseeing and managing social media platforms, content, and performance.
• Collaborating with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
• Leading the development, implementation, and performance reporting of email marketing campaigns.
• Monitoring and responding to customer online reviews.

Traditional, Out of Home, and Sponsorship Marketing

• Providing tactical support to sales teams in terms of marketing collateral, brand / product messaging, event coordination/attendance, client engagement, and other activities.
• Leading the tactical approach and execution of on-site signage.
• Working with industry publications and news media outlets to roll out earned and paid media.
• Orchestrating geo-targeted out-of-home campaign planning and execution.
• Pursuing amenity and building sponsorship naming rights.
• Developing and managing the submission of industry award applications.

Tactical Planning and Management

• Creating and managing implementation of marketing plans.
• Tracking expenditures to actively managing marketing budgets by project, as well as quarterly period.
• When required, providing/supplementing tactical planning/delivery to other regions and divisions.

Creative and Production Orchestration

• Receiving direction from the Interactive and Design Coordinator/Partner as well as collaborating with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
• Providing business, brand, and creative direction, including scoping of work.
• Reviewing and co-approving project quotes, proofs, and phases of project delivery through pre- and post-production.
• Managing vendor (agency) contracts.
• Co-managing and maintaining digital assets and libraries.

Service Innovation

• Researching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
• Oversee and support special projects being conducted within the division.
• Performs other related duties as assigned.

What do we look for?

• At least five years of marketing experience.
• Completion of a degree in Marketing or Business from an accredited Institution.
• Experienced with CRMs and MAPs.
• Budget management.
• Excellent verbal and written communication skills.
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.
• Desire for continuing education and personal development.

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Rohit Group of Companies