Job Description

Description
This is the opportunity for you if you're a strategic, results-driven marketer who thrives on building innovative, automated solutions from the ground up.
Why You'll Love This Role

• Make a Massive Impact: You won't just run campaigns-you'll be the architect of our Mobility Trigger Program, we are on a transformational journey and you will play a key role driving real-time response campaigns supported by a new and automated platform that will significantly reduce customer churn, driving direct EBITDA impact.
• True Ownership: This is a full-stack marketing role where you'll own the program from end to end: from developing the core strategy to being the liaison between technical and data science teams. You will be paired closely with a Marketing Manager to drive program success through new launches and campaign optimization.
• Break New Ground: Our team is entrepreneurial, agile, and always innovating. You'll lead the charge in launching new data-driven use cases, from geofencing to personalized event triggers, and expand the program across new business segments.
• Grow Your Career: Work in a high-visibility role to senior leadership. Gain deep experience in real-time engagement and marketing automation. You'll be partnered closely with a Marketing Manager and Marketing Specialist to support portfolio objectives.

What You'll Do
As the Senior Market Manager, you will be the owner of our Mobility Trigger Program. You will lead its strategic transformation across four key pillars:

• Build the Ecosystem: Drive the success of a real-time engagement platform, including future capability investments, supported by a dedicated campaign management UI. You partner closely with the Chief Information Office (CIO) and data science teams centralizing data sources to enable agile campaign launches and create a multi-channel campaign retargeting strategy for end-to-end customer communication journeys.
• Drive Performance: Implement a comprehensive analytics framework, including standardized ROI measurement, campaign reporting dashboards, and A/B testing protocols. You will use data to continuously optimize campaigns; through data driven business casing, and report insights directly to leadership.
• Innovate & Expand: Spearhead the launch of new, data-driven trigger use cases on a quarterly basis. You'll expand the program's reach to new customer segments and in support of key business metrics including inter brand migrations and Mobile & Home.
• Scale for Growth: Develop a scalable, trigger campaign intake framework, including the establishment of a clear hub-and-spoke governance structure to maximize program impact and resource efficiency.

Qualifications
What You'll Bring

• 5+ years of progressive experience in marketing, product strategy, project and program management with a proven track record of taking end-to-end ownership of a program and driving measurable results.
• Strong analytical skills with a knack for using data to build robust business cases, measure ROI, and guide strategic decisions.
• Comfort with ambiguity and a proven ability to thrive in a fast-paced, rapidly evolving technical environment with immediate response requirements.
• Excellent communication and presence. You're a confident storyteller who can influence and gain buy-in from senior leaders and cross-functional teams.
• Strong cross-functional leadership and collaborative spirit with the ability to drive alignment and deliver outcomes across all levels of the organization.

Nice to Have

• Experience within telecommunications and customer retention strategy is an asset.
• Ability to understand technical scope at a foundational level and collaborate effectively with technical and data science teams to define new use cases and support solution development
• Experience in marketing automation and real-time engagement tools, and campaign delivery tools such as Adobe Journey Optimizer.
• Post-secondary degree in Commerce, Marketing, Business Administration, or similar education/experience.

Salary Range: $90,000-$134,000
Performance Bonus or Sales Incentive Plan: 15%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more ...

A bit about us
We're a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You'll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We're committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you're helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
Operations
We're the ones that design, build, repair and maintain the billions of dollars' worth of the infrastructure that keeps more than 15.2 million Canadians connected.
We are honoured to be recognized
1.4M
Days volunteered in our communities.
70%
Team members that work at home or are mobile.
15.2
Million customers that TELUS is serving across Canada.
Accessibility
TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.

Skills Required