Job Description

Overview

IDC is seeking an experienced Senior Manager, Tech Buyer Marketing to drive awareness and demand generation for IDC\xe2\x80\x99s tech buyer product portfolio across North America. Reporting to the Group Vice President of Global Marketing, the Senior Manager collaborates with Tech Buyer Solutions, product owners, and other key stakeholders to execute a cross-functional marketing plan that increases influence, demand gen, and customer growth.

Why IDC?

IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC was recognized by the Institute of Industry Analyst Relations (IIAR) as the for the third consecutive year, for delivering critical, timely insights in coordinated efforts around the world, during a time when our customers faced unprecedented challenges.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future! We are just getting started!

Responsibilities

• Message and target IT and business leaders, CIOs, and/or senior tech buyers and procurement executives.
• Create content social promotions, and demand generation campaigns designed to deliver marketing qualified leads to the sales team.
• Collaborate with product owners and key sales leaders to build and deliver a full suite of sales enablement, training, and support tools.
• Ensure external materials and web properties offer a consistent message to the market, helping make IDC more visible including product pitch decks, videos, presentations/testimonials/case studies, etc.
• Analyze and create reports on the status of campaign execution (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
• Oversee and manage Sr. Marketing Specialist focused on digital efforts and overall demand generation initiatives for related products.

Qualifications

• BA/BS in Marketing, Communications or other related degree

Minimim of 6+ years of B2B marketing, communications, or other direct equivalent experience within the IT industry required.

2 + years of managerial experience with direct reports

Hands-on experience with lead generation strategies and proven results

Previous experience collaborating with product and sales teams on go to market strategies

Strong organization, prioritization, planning, and strategic thinking skills

Ability to juggle multiple deadlines and priorities with limited supervision

Ability to work cross-functionally with strong relationship building and management skills

Excellent written and verbal communication skills, strength in copywriting

A self-starter with new, innovative ideas.

This role will be based out of our Toronto Canada office with a hybrid work schedule

About IDC: International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,200 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world\'s leading technology media, research, and events company.

IDC Canada is an equal opportunity employer. It is the Company\'s policy to recruit and select applicants for employment solely on the basis of their qualifications, with emphasis on selecting the best qualified person for the job. Applicants must have a valid Canadian Social Insurance Number (SIN) card. Only qualified candidates will be contacted.

International Data Corporation