Job Description

What is the opportunity?
As Senior Manager, SEO & AEO Growth, you will drive day-to-day delivery of SEO and AEO improvements for RBC Insurance across traditional search and emerging AI search experiences. You will help ensure RBC Insurance products and content are found on platforms like Google, Reddit and YouTube, and surface in conversational platforms such as ChatGPT, Gemini, and Perplexity, plus Google AI overviews and AI Mode.
You will partner closely with Product, Marketing, Engineering, Analytics, and Content to build search-friendly and LLM-friendly site foundations, ship template-level website improvements, and scale metadata and content systems in WordPress. You will execute a roadmap of optimizations and experiments, measure results and continuously improve discoverability and organic acquisition for rbcinsurance.com.
What will you do?

• Execute SEO and AEO improvements across priority product and content pages using on page, technical, and off page levers.
• Own keyword & prompt research, mapping, and tracking, monitoring visibility and identifying search opportunities across products, intents, and topics.
• Build and optimize product focused landing pages in WordPress for AEO/SEO to support organic acquisition and conversion outcomes.
• Perform on page SEO work such as optimizing titles, descriptions, headings, internal linking, and content structure.
• Partner closely with the SEO content manager and content design lead to plan, brief, optimize, and refresh content and product pages based on keyword opportunity, performance data, and user intent.
• Lead LLM search optimization initiatives, including experiments that improve how content is selected, summarized, and cited by answer engines.
• Develop AEO and LLMO playbooks that define how content should be authored, structured, and maintained for search features and LLM platforms.
• Lead technical SEO programs that improve crawlability, indexation, canonicalization, site architecture, internal linking, pagination, redirects, and error management.
• Partner with Engineering to ship improvements to Core web vitals, site performance, rendering behavior, structured data quality, and template level SEO standards.
• Build and maintain scalable metadata and content frameworks, including title and description patterns, taxonomies, breadcrumbs, and programmatic internal linking.
• Implement and refine structured data and entity strategies to improve visibility in SERP features and AI powered search interfaces.
• Collaborate with Growth marketing and Comms on authority building through digital PR, backlink acquisition, and brand mention strategies.
• Build performance reporting across SEO and AI search channels, including dashboards, annotations, and insights that drive roadmap decisions.
• Educate stakeholders on SEO and AEO, changing search behavior and click patterns, and recommend strategies to protect and grow acquisition.
• Stay current on algorithm changes, platform shifts, and best practices, and apply them to roadmap updates.
• Act as Deputy product owner for RBCInsurance.com online experience delivery, supporting WordPress implementation, writing clear requirements, reviewing builds, and coordinating QA

What will you need to succeed?
Must-have

• Stay current on algorithm changes, platform shifts, and best practices, and apply them to roadmap updates.
• Act as Deputy product owner for RBCInsurance.com online experience delivery, supporting WordPress implementation, writing clear requirements, reviewing 5 plus years of experience in SEO for large sites, with strong technical depth and hands-on implementation experience.
• Frontend web development knowledge and experience working directly in WordPress and with codebases, including HTML, CSS, and JavaScript fundamentals.
• Experience with implementing digital PR, backlink strategy, and outreach programs.
• Experience collaborating with engineers on technical solutions, with the ability to write clear requirements, review implementations, and QA releases.
• Strong understanding of technical SEO, including crawlability, indexation, canonicalization, structured data, log-based analysis, and Core Web Vitals.
• Strong understanding and curiosity of traditional search and LLM platforms, including ChatGPT, Gemini, and Perplexity, plus AI Overviews and AI Mode.
• Strong ability to translate data into insights and decisions that drive measurable growth.
• Strong understanding of user intent, with the ability to prioritize work that improves outcomes for users and the business.
• Proficiency with Google Search Console, Google Analytics, Looker Studio, and common SEO tools such as SEMrush and Ahrefs.
• Experience with building or optimizing websites with WordPress and Gutenberg, including theme and template considerations and publishing workflows.
• Excellent communication and presentation skills, written and verbal.
• High attention to craft and detail, ensuring precision in all tasks.

Nice-to-have

• Experience with CRO and experimentation, including A/B testing.
• Experience in financial services, insurance, or other regulated content environments.
• Strong copywriting skills and experience with building product landing pages.
• Experience within UGC ecosystems

What's in It for You:
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to do challenging work
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business

Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address: MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGA
City: Mississauga
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: INSURANCE
Job Type: Regular
Pay Type: Salaried
Posted Date: 2026-02-02
Application Deadline: 2026-02-17
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Compensation for this position (including salary and discretionary/variable payments) will be determined by factors, including but not limited to candidate's experience, skills, registration status, performance, individual goals, market conditions, and business needs.
Pay Range
The expected pay range for this position is: $90,000.00 - $140,000.00
The pay range provided is for the primary work location referenced in the Additional Job Details section of this job posting. Pay ranges may differ based on location. If the posting lists multiple job locations, a recruiter can confirm availability of the role and the relevant pay rage for the additional locations listed. RBC supports pay transparency and we strive to ensure all pay ranges are competitive, fair, and equitable.
You have the potential to earn RBC's discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided that business meets its performance targets and you meet your individual goals.
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging, and opportunity for all.
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

Skills Required