Job Description

Description :

We are Sienna Senior Living, a publicly traded company (TSX:SIA) and one of Canada\xe2\x80\x99s leading owners and operators of seniors\xe2\x80\x99 residences. We offer care, support, services and housing in Retirement and Long Term Care to seniors/residents and their families. And we truly believe it is a privilege to serve Canada\xe2\x80\x99s seniors, ensuring they live fulfilling lives with the utmost comfort, dignity and respect.

At Sienna, we empower our 12,000 team members to help our residents live the life they desire and deserve. We provide our team members the tools and support to deliver excellent clinical care and elevate the resident experience through choice, personalization, and community engagement.

What Sienna Offers: We are a purpose driven organization. We aspire to cultivate an environment and culture where team members feel valued, heard and empowered to do meaningful work. And we offer a number of programs and benefits that support team members\xe2\x80\x99 financial, personal and professional needs:

• A competitive salary and vacation package
• Health & Dental benefits program
• RRSP with employer match
• Share Ownership and Reward Program (SOAR)
• Employee Share Purchase Plan with company match
• Continuous learning and growth so you have the skillset needed to succeed and take on new challenges
• A welcoming culture that values diversity and differing perspectives, experiences and beliefs
• Hybrid Work Model \xe2\x80\x93 3x a week working at corporate head office (Markham, ON)

What You\xe2\x80\x99ll Be Doing: As a Senior Manager - Performance Marketing, your typical day will impact the following ways:

• Performance Support: Lead brand equity efforts to nurture leads through effective email marketing, create logical workflows, and auto triggers to engage with prospects.
• Budget Management: Manage the digital advertising budget on behalf of all departments.
• Strategic Direction & Objectives: Use data and customer experience input to establish an appropriate marketing mix to accomplish marketing and business goals. Align with company KPIs.
• People Development & Team Leadership: Lead, oversee, and motivate a team of marketing professionals. Build future leaders capable of succession and manage the overall marketing platform.
• Decision-Making: Drive action by considering brand, resources, constraints, culture, and organizational values along with KPIs to help build the organization\xe2\x80\x99s marketing direction.
• Business & Technical Knowledge: Utilize customer and sector data to improve buyer\xe2\x80\x99s journey experience; identify key issues and develop strategies and plans. Leverage SEO, SEM, and SMM.
• Marketing Innovation & Transformation: Use automation and programmatic capabilities in an environment of testing and optimization. Cultivate a culture of innovation and recognize team creativity.
• Vendor & Partner Collaboration: Liaise with vendors and partners to understand and optimize their product capabilities to support and drive the business.
• Project Management: Oversee the execution of marketing campaigns from conception to completion.
• Compliance & Legal: Ensure that marketing activities are in compliance with legal regulations and company policies.
• Continuous Learning: Stay updated with industry best practices, trends, and emerging technologies.
• Customer Insight & Analysis: Gather and analyze customer insights to refine marketing strategies.
• Sales Collaboration: Work closely with the sales team to ensure alignment between marketing strategies and sales goals.

What you need to know:

• Undergraduate Bachelor\'s degree in Marketing / Communications
• Minimum 7-10 years\xe2\x80\x99 experience in a similar role with a focus on Performance Marketing, Funnel Marketing and or Workflow Automation
• Must have proficiency in Microsoft Office; Word, Excel, and PowerPoint
• Excellent interpersonal and communication skills
• Strong knowledge or work experience in digital marketing, digital analytics, SEO, SEM, and social media management
• High energy level, ability to multitask and establish priorities according to deadlines and the changing needs of the business
• Understanding of Kentico, Google My Business, Marketing Platforms and Siteimprove.
• Knowledge of Hubspot Operations Hub is a bonus

Sienna Senior Living is committed to employment equity, diversity, and inclusion in the workplace. In accordance with provincial regulations, upon request, support will be provided for accommodations throughout the recruitment, selection, and assessment process.

Sienna Living