Job Description

Are you a seasoned marketing visionary with a passion for steering the future success of our thriving business? We are in search of a Senior Marketing Manager to lead our marketing efforts and fully integrate our strategies with our three lines of business: construction, development, and property management. As the torchbearer of our marketing strategies, you will develop and execute comprehensive marketing strategies, manage our brand image, and curate engaging content across various platforms. Oversee our digital marketing including SEO, SEM, email marketing, and social media advertising to maximize our online presence and generate leads. Strengthen our connections by establishing and nurturing relationships with media, industry influencers, and key stakeholders. Plan and execute events, trade shows, and community outreach programs to amplify our brand recognition and lead generation, ensuring seamless alignment with our business lines. Dive into the exciting world of market research and competitor analysis, using your keen insights to identify trends and opportunities that align perfectly with our property management, quality, and connectedness values. Showcase your exceptional leadership skills by guiding and nurturing a team of marketing and communication professionals towards success, all while upholding our core values of teamwork and respect. Forge meaningful connections with customers, industry professionals, and communities through effective communication, demonstrating our commitment to excellence. Collaborate with partner businesses, interior designers, and builders to create show-stopping joint marketing initiatives that highlight our top-notch products and services, contributing to the realization of our connectedness value. As the visual storyteller, you\'ll be responsible for capturing stunning photographs of our projects, managing our vibrant social media presence, and using your creative flair with Adobe software for eye-catching graphic design. Every piece of visual content will exude quality, aligning seamlessly with our brand values. Your role extends beyond the ordinary \xe2\x80\x93 plan and coordinate company events, represent us at industry gatherings, and stay on top of the latest trends, showcasing your initiative and commitment to excellence. Play a pivotal role in developing and delivering creative marketing and communication strategies that position us as the go-to choice for residents, stakeholders, and partners, thereby enhancing our customer care value. Your role as a Senior Marketing Manager is a crucial piece of the puzzle, providing strategic leadership, fostering collaboration, and constantly improving our marketing efforts. Your ability to spot industry trends, seize opportunities, and manage risks will keep our team informed and prepared, reflecting your never give up attitude. Join us in our journey of growth and success, where teamwork, respect, attitude, initiative, never giving up, excellence, customer care, quality, and connectedness are the values that drive us forward. Key Responsibilities

• Create and execute comprehensive marketing strategies to promote our services and properties.
• Maintain and enhance the company\'s brand image by ensuring consistent messaging and visual identity across all communication channels.
• Produce engaging and relevant content and marketing materials for various platforms, including websites, social media, newsletters, and marketing materials.
• Lead and mentor a team of marketing and communication professionals, setting clear objectives and ensuring their professional development.
• Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media advertising.
• Establish and maintain relationships with media, industry influencers, and key stakeholders to secure media coverage and partnerships.
• Plan and execute events, trade shows, and community outreach programs to support brand recognition and lead generation.
• Conduct market research and competitor analysis to identify trends and opportunities in the industry.
• Build and maintain positive relationships with customers, industry professionals, complementary businesses, and relevant communities/NFP.
• Collaborate with partner businesses, interior designers, and builders to create joint marketing initiatives that promote our products and services, expanding the network of partners for potential future ventures.
• Utilize Adobe software (Photoshop, Illustrator, InDesign, etc.) to edit and enhance product images, design marketing collateral, and create visually appealing content.

Qualifications and Experience

• Bachelor\xe2\x80\x99s degree in marketing, communications, or a related field (master\xe2\x80\x99s degree, if applicable).
• 5+ years of experience in marketing and communications, with a clear focus on real estate or property management.
• Proven track record of orchestrating successful marketing campaigns and managing brands.
• 3+ years in a leadership position, demonstrating exceptional leadership and team management skills.
• Proficient in Adobe Creative Cloud software, social media management, email marketing, and other digital marketing tools.
• Excellent written and verbal communication skills, attention to detail, and strong project management abilities.
• A strategic and creative thinker, prepared to develop innovative communication strategies.
• Experience in maintaining websites, measuring the impact of communications products, and adapting strategies based on findings.
• Multitasking skills and ability to manage competing priorities.
• Committed to teamwork, adaptability, and steadfast dedication to our organization\'s values and goals.

In return for your hard work and dedication, you will be rewarded with a very competitive salary (based on experience) and a full range of benefits, including:

• Robust performance bonus program
• Investment opportunities in real estate projects
• Shared win bonuses during each project
• Extended Health and Dental
• Professional Development and ongoing training
• Opportunities to be involved in life-changing charitable projects
• Long term employment

Join our team today and play a pivotal role at the forefront of a company that values your expertise, encourages professional development, and recognizes the potential for limitless growth. Be a part of our journey, where your contributions matter, your ideas shape our future, and your career reaches new heights. Mainline Living is the Property Management division of Traine Construction & Development. We are a fast-growing group of companies that place a high level of value on our community employees and our residents. We strive to foster an environment in which integration, personal growth, and collaboration, drive our vision and values. We create communities that residents are proud to live in and we are proud to operate. From Ontario to British Columbia, Traine prides itself on building excellent multi-family communities and great careers! This is an in-office position based out of our Head Office in Kelowna BC. Salary Range: $100,000 - $115,000