Job Description

Overview
IDC is seeking an experienced and results-oriented Senior Marketing Manager to lead integrated marketing programs that capture, engage, nurture, and convert leads across multiple channels for IDC's solution portfolio within North America. This individual will develop and execute strategies that strengthen IDC's market presence, accelerate pipeline growth, and drive customer acquisition.
The ideal candidate will bring a proven track record in B2B marketing, deep understanding of the buyer journey, demand generation expertise, and a strong understanding of how to connect messaging, content, and campaigns that deliver measurable impact.
Why IDC?
IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the which is one of the highest accolades for the technology market research industry.
Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.
Responsibilities

• Strategy & Planning: Develop and execute multi-channel demand generation strategies that integrate digital, content, and regional marketing to drive pipeline growth. Align marketing activities to IDC's strategic priorities, ensuring cohesive messaging and measurable outcomes across business units.
• Campaign Development, Execution & Leadership: Lead end-to-end campaign planning, execution, and optimization across a multi-channel approach--including email, content, social, paid search, and events--that increase awareness, engagement, and qualified leads. Build and manage cross-functional marketing plans that align messaging and content to target personas and buying stages. Collaborate with the marketing automation team to drive database engagement and nurture programs that convert leads into marketing-qualified opportunities.
• Content & Messaging: Partner with internal stakeholders and marketing SMEs to develop compelling content that supports awareness and demand generation--from thought leadership and webinars to case studies and reports. Ensure all materials reflect IDC's brand voice, research-driven insights, and credibility in the marketplace.
• Sales & Marketing Alignment: Work closely with the sales and SDR team to align marketing efforts with lead generation goals and ensuring seamless handoff of leads for nurturing and conversion.
• Measurement & Optimization: Monitor campaign performance and apply insights to refine messaging, targeting, and tactics as well as share results regularly with leadership. Use data and analytics to demonstrate impact and guide ongoing improvements in program strategy and execution.
• Team Leadership & Collaboration: Mentor and guide team members, continuously fostering a culture of collaboration, innovation, and accountability. Coordinate across regional and global marketing teams to ensure consistency and maximize impact.

Qualifications

• 7+ years of experience in B2B marketing, with a focus on integrated demand generation, campaign management and execution.
• Bachelor's degree in Marketing, Business, or related field; advanced degree a plus.
• Proven success in developing programs that drive awareness, engagement, and pipeline in a complex sales environment.
• Strong understanding of marketing strategy, audience segmentation, and buyer journey development.
• Experience collaborating with sales and cross-functional teams to achieve shared goals, with strong relationship building skills.
• Analytical mindset with the ability to measure impact and communicate insights effectively.
• Excellent project management, communication, and leadership skills with the ability to self-manage multiple deadlines and priorities.
• Familiarity with marketing automation and CRM tools (e.g., Marketo, Salesforce) is a plus.
• Passion for data-driven storytelling and continuous improvement.

Recruitment Fraud Notice: IDC would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.
IDC is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Skills Required