Job Description

Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help make the world a better place? Do you think the world of research needs to change and adapt to a more complex and ever-evolving technology-enabled and data-driven world? Do you have an entrepreneurial mindset and are you energized by advising clients and teams on the opportunities associated with data and intelligence? If so, Edelman Data and Intelligence (DxI) is looking for you to join our team!

We are looking for an inspiring Senior Manager, Market Research to join our team. This person will be a skilled and strategic advisor to Communications teams and clients as they seek to bring data and intelligence (Human, Predictive, Performance) to their work. You are a seasoned Marketing and/or Communications professional, with a background in working with multi-disciplined teams. You have a strong working knowledge of consumer data sets (first, second and third party), coupled with an understanding of the value of primary research (qualitative and quantitative), a solid understanding of secondary research and digital performance-based analytics (including social media measurement & digital analytics across owned and paid), rounded out with highly-skilled client relationship management skills.

This will include using a suite of media monitoring and social listening tools, as well as media measurement methodologies, to track information and produce actionable research reports to guide our clients\' communications strategy. Your role will be to bring strategic data and intelligence thinking and advisory to your day-to-day client work, collaborate with craft specialist colleagues to integrate and deliver industry leading DxI offerings, as well as supporting the long-term growth of our team by building successful relationships with your fellow team members, colleagues and clients. \

Responsibilities:

• Manage secondary and digital analytics projects from start to finish, working on multiple projects concurrently across a variety of sectors and methodologies.
• Analyse media coverage (traditional print, online and / or social media)
• Monitor key brands & topics - including sensitive ones - for our clients
• Perform media measurement for internal and external communication actions or campaigns
• Identify key influencers and trends relevant to our clients
• Benchmark our clients with their direct competition
• Conduct landscape and whitespace analysis for our clients so they can define their positioning on their market
• Analyse quantitative and qualitative data, as well as historical performance, to produce actionable insights and strategic recommendations
• Support on primary research assignments (survey research, audience segmentations, campaign impact assessments)
• Writing presentations, using visual storytelling, and presenting to clients
• Client relationship management; be responsible for day-to-day client communications, understand their needs, offer guidance and counsel, provide them with both strategic and operational recommendations, etc.
• Proposal writing, including methodological design and costing
• Help manage accounts, supporting on proposal development, project management, and resource planning
• Provide strategic and consultative guidance to the Edelman teams and our end clients
• Mentor junior analysts on the team with executing methodological approaches into real-life implementation and report production

Basic Qualifications:

• College or university degree in business, communications, social or political science, statistics, mathematics, economics, etc., or equivalent work experience in a similar role.
• Previous experience in research (in an agency/research institute or in-house/client-side, etc.)
• Substantial hands-on online & social listening experience, audience analysis or data/statistical analysis, preferably with exposure to consumer insights and media research
• Expert knowledge of a mix of tools, including but not limited to:

o Listening tools: Brandwatch, TalkWalker, Synthesio, Cision, NetBase, other

o Audience profiling: Vividata, Statista, Global Web Index, Demographics Pro, other

o Search and Digital: Semrush, Similar Web, Pathmatics, Comscore, Google AdWords, Answer The Public, other

o Data analysis: Quid, Google Analytics, Tableau, other

o Trends analysis: eMarketer, Mintel, Google Trends, WARC, other

• Substantial experience with boolean searches and unstructured data
• Strong analytical skills, with the ability to identify and clearly communicate patterns and research findings in a clear and succinct way
• Experience creating presentations using visual storytelling
• Experience presenting to clients and managing stakeholders\' relationships, both internal and external
• Strong project management skills, with the ability to manage medium to large scale projects from start to finish
• High level of organisation and time management skills with the ability to effectively prioritize tasks and respond to urgent requests

Preferred Qualifications:

• Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel)
• Excellent verbal and written communication skills
• An understanding of fundamental media & marketing principles
• An outgoing, \'can do\' attitude with the ability to take responsibility for a variety of tasks
• A \'team player\' who is willing to help colleagues whenever necessary
• Desire to learn, and a proactive attitude to doing so
• Curiosity about what makes people think and act the way they do
• Enjoys working in a dynamic & fast-paced environment
• International research experience is a distinct advantage
• Experience within a brand, public relations or consumer marketing insights agency is an advantage
• Fluency in English is a must, fluency in other languages is an advantage

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Edelman Data & Intelligence (DXI) is a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission.

We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.

DXI brings together and integrates the necessary people-based PR, communications, social, research and exogenous data, as well as the technology infrastructure to create, collect, store and manage first-party data and identity resolution. DXI is comprised of over 350 research specialists, business scientists, data engineers, behavioral and machine-learning experts, and data strategy consultants based in 15 markets around the world.

To learn more, visit:

Daniel J. Edelman Holdings