Job Description

The Senior Manager, E-Commerce, is a pivotal leadership role responsible for driving the strategic direction and operational execution of our E-Commerce department. This role emphasizes driving revenue growth through effective online merchandising, digital marketing, and conversion optimization.

Reporting to the Senior Vice President-Country Manager, the Senior Manager of E-Commerce will foster collaboration among multiple teams, including Consumer Marketing, Product Development, Demand/Planning, and Commercial, ensuring alignment in driving the website\'s success. With a hands-on approach, this role offers the opportunity to build a high-performance department, implement the latest market practices, and mentor a talented team of professionals.

Responsibilities:

Strategic Leadership & Collaboration:

• Oversee e-commerce and marketing on platforms like Amazon, marketplaces, and brand websites.
• Promote teamwork among Marketing, Product Management, and eCommerce departments to meet website objectives.
• Support new product launches in collaboration with the Product Development Team.
• Align product launches with website experiences in partnership with Consumer Marketing.
• Engage with Commercial teams on National brand strategies and ensure product availability through accurate forecasting.

Operational Excellence:

• Design and implement advertising strategies and budgets for all e-commerce platforms.
• Ensure sales targets are met for brand websites and Amazon.
• Manage daily Amazon operations, focusing on profitability, sales growth, and customer satisfaction.
• Oversee product pages, customer service relationships, and seller ratings.
• Plan Amazon promotions and communicate Amazon\'s needs to the broader organization.

Team Management & Development:

• Lead the E-Commerce team, promoting teamwork, creativity, and excellence.
• Show proactive initiative in tasks, including taking on special projects.

Key Requirements:

Demonstrated Experience with Amazon:

• Proven track record of successful vendor negotiations and comprehensive knowledge of Amazon\'s ecosystem, including but not limited to FBA (Fulfillment by Amazon), Amazon Advertising, and Amazon Brand Registry.
• Familiarity with Amazon\'s Seller Central and Vendor Central platforms, with the ability to navigate and optimize listings, manage inventory, and interpret performance metrics.
• Experience handling Amazon-related challenges, such as inventory planning, claims, product listing issues, and account health management.

Proficiency with E-commerce Platforms:

• Hands-on experience with leading e-commerce platforms such as Shopify and Magento.
• Ability to set up, manage, and optimize online stores, ensuring seamless integration with other business systems (e.g., inventory management, CRM).
• Familiarity with the technical aspects of e-commerce platforms, including theme customization, app/plugin integration, and performance optimization.

Deep Understanding of Performance Marketing:

• Firm grasp of performance marketing strategies, including PPC, SEO, email, and affiliate marketing.
• Ability to analyze and interpret e-commerce metrics, such as conversion rates, ROAS, and customer lifetime value, to make informed marketing decisions.
• Experience in managing and optimizing advertising budgets across multiple channels, ensuring maximum ROI.
• Knowledge of the latest e-commerce marketing trends, tools, and best practice

Additional Qualifications:

• Bachelor\'s degree in Business, Marketing, or a related field.
• Minimum of 5 of experience in e-commerce management or a similar role.
• Strong analytical, organizational, and leadership skills.
• Excellent communication and interpersonal abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

What We Offer:

• Compensation based on experience with a performance-based annual bonus.
• Comprehensive group insurance, including life, drugs, dental, medical, and long-term disability.
• Hybrid work policy with a 35-hour workweek.
• Five sick/personal paid days annually.
• On-site parking and a dynamic team environment with a strong collaborative spirit.
• Opportunity to work with an industry leader with 70 years in the market.

About the Holiday Group:

Luggage Industry Leader and Canadian Distributor of Luggage, Suitcases, and Bags. Holiday Group manufactures quality products under brands such as Travelpro, Swiss Gear, Roots, Bench, and more. We cater to diverse consumers, from seasoned business travelers to occasional vacationers. Our products are available at major retailers and specialized boutiques across Canada, including Montr\xc3\xa9al, Toronto, and Vancouver.

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TP-Holiday Group Limited